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Premier is the market leader in sports coach franchising, operating over 90 franchised areas throughout the UK. Being a Premier franchisee is not just about running a successful business, its a commitment to the communities you serve and inspire.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established18 years
  • Current UK Coverage40%
  • Franchisee Support Staff20
  • Personal Investment Req.£7,500 approx
  • Total Startup Cost£14,950 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
Next Steps

Premier – The UK’s Number 1 Children's Sports Franchise

Premier offers you a fantastic opportunity to make a difference by running your own Children's Sports Franchise. They are the UK’s Number 1 Children's Sports franchisor and a European Top 500 franchisor.

The Premier Business Opportunity:

Premier Business | Children's Sports FranchisePremier deliver over 30,000 Sport, physical activity and wellbeing and health activities every month, and they are the only full member of the BFA in the sports franchising sector.

The role of a Premier franchisee is diverse and vast. From managing and motivating your team of Activity Professionals, ensuring they are delivering activities to the quality expected to engage directly with schools, educational and sports professionals to grow and develop a sustainable business.

If you’re the type of person that loves to be hands on, the induction process gives you the qualifications you require to head out to schools and deliver sessions yourself. 

Premier Business | Children's Sports FranchiseHow much can you earn?

Premier's proven franchise model focusses on supporting and developing franchisees to achieve their personal goals, with one due to turnover more than £1.8 MILLION this year.

If you’re dedicated and committed to your goals and ambitions, Premier's proven and successful franchise model allows you to reach your personal goals and ambitions.

To promote growth within the network, the Going for Gold initiative was implemented. The 4 step programme was developed to help franchisees realise their full potential and build more profitable, lean and sustainable businesses.

World Class Support

Premier Business | Children's Sports FranchiseTo ensure franchisees are successful and have the tools they need to continue to grow, Premier offer a world class support package.

From joining, you’ll undergo a comprehensive induction course that covers all things Premier, sales, business and finance, recruitment, product delivery and marketing. In addition to this, you’ll spend time with current franchisees to gain first-hand experience of how the model works.

Premier Business | Children's Sports FranchiseThe support doesn’t stop there! After completion of the induction course, you can expect continued backing from the team at HQ as well as:

  • regular communications
  • access to the Premier shop for all your merchandise, kit and literature needs
  • visits from Premier Operational Directors
  • email templates
  • creative and innovative national and local campaigns to drive business within your networks
  • lead generation
  • access to industry-leading software
  • and more!


How much does it cost?

Premier have 3 comprehensive packages available, with minimum investment starting at £14,950. They have excellent relationships with banks and other finance professionals to help you secure funding for the franchise if you require it.

Each of their 3 franchise packages includes the world-class support outlined above and access to the following industry leading programmes:

  • Premier Sport – Their sports and physical activity programme
  • Premier Arts – Inspire creativity with dance and drama activities
  • Premier Wellbeing – Their new health and wellbeing programme, including the Golden Mile

Premier Business | Children's Sports Franchise

Could you be a Premier Business Owner?

Premier have franchise owners from a variety of different backgrounds including sports, business, coaching, parents and teachers – The one thing they all have in common is their passion for sport and a desire to make a positive impact on the lives of children and the wider community.

If this sounds like you, a Premier Franchise allows you to develop a sustainable Sport and Physical Activity Business off these very foundations.

Find out more about the Premier Business and running your own successful Children's Sports Franchise. Click below now!

What Our Franchisees Say

I would definitely recommend Premier and franchising to people looking for a business. I really enjoy it. Being my own boss, the money, working in sport and being a role model for children in the area.Gareth Simpson, franchisee in Cambridge and Newmarket

Our objectives are to continue to grow the business and create a strong and outstanding workforce. I would recommend this opportunity to anyone, there is a great support network using a tried and tested model made successful by many franchisees with a wealth of experience plus Premier Sport are constantly investing to develop our businesses and brand.Gavin Winter, Staffordshire and Stoke-on-Trent

Before I started with Premier it never entered my head I would even run my own business, let alone three, successfully. I never dreamt I would do the things I now do as daily routines, and couldn't see myself being in this position without the guidance and support I have received.Danny Bloomfield, Franchisee for Suffolk, Norfolk and Kent

Why Choose Us

Full BFA member

A head office team of qualified professionals to support franchisees, including Sales, Marketing, Operations, Recruitment, Training, Compliance, HR, Communications, Corporate Responsibility

12 month mentor support

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