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Riverford Organic
Riverford Organic franchise delivers fresh organic produce to local people by the most direct route possible. They are the UK's leading organic produce delivery company which has sustained year-on-year growth.
Resale Information
  • Price£78,000
  • Date Listed21st August 2017
  • LocationColchester & Chelmsford
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established30 years
  • Current UK Coverage90%
  • Franchisee Support Staff7
  • Personal Investment Req.£30,000
  • Total Startup Cost£30,000 approx
  • Home-based business locationYes
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
  • Franchisee operates individuallyYes
Next Steps

Riverford Organic Franchise for Sale in Colchester & Chelmsford

Colchester & Chelmsford

21st August 2017

Riverford Organic Franchise for Sale in Colchester & Chelmsford for £78,000

Riverford Organic grows and delivers award-winning fresh organic fruit and veg boxes straight from the farm to homes around the UK.

Riverford Organic franchise delivers fresh organic produce to local people by the most direct route possible. Having won a multitude of awards including the Observer ethical product of the decade 2015, Riverford Organic is a full member of the British Franchise Association.

The Colchester & Chelmsford Franchise is a well-established and profitable business, recognised for its exceptional customer service resulting in consistently high spend/delivery and customer retention rates.

The franchise first launched in March 2006 with deliveries being made initially within the Colchester area, in 2008 the business was expanded to also include the Chelmsford area.

The territory covers all of Essex, east of the M11 and north of the A127. The territory benefits from a good road network, with all areas easily accessible via the A12, A120 & A130.

Due to its proximity to London this leads to a higher average household income, with an extremely good demographic match to Riverford's main target groups.

Chelmsford is a newly established City with extensive infrastructure development. Colchester is one of the fastest expanding areas in the country with new housing developments growing at pace throughout the county.

The business is growing across all the key performance measurements. In the last 12 months, the number of deliveries have increased by 3.1% and retail sales are currently 7.8% above the prior year. This strong performance is above the network averages. The retail sales have been bolstered by a steady increase in deliveries, an increase in the number products per delivery, which in turn is driving the average order value up. The franchise has around 840 active customers, the clear majority (c 550) receiving a weekly delivery across 12 rounds, each round has plenty of scope for expansion. There is a team of 6 part-time drivers that provides a great deal of staffing flexibility, each driving on 1 or 2 days and one full time office administrator.

The business continues to grow through a combination of Riverford central marketing, the ever-important word of mouth, local advertising, attending live marketing events, such as, open vans, food festivals and other community events. There is plenty of scope to develop this business further by building brand awareness, targeted marketing and developing the shows/events calendar. There is also a great opportunity to start developing new initiatives such as Master Veg and the Veg fund.

This established and fully equipped business, with its collection hub near to Colchester, has well planned and efficient delivery rounds, reliable staff and has plenty of potential to expand its customer base.

The franchise offers an exceptional opportunity for an enterprising operator to build on this solid foundation and become the new Riverford ambassador for the region.

The cost of this franchise opportunity is £78,000 - all prices are exclusive of Riverford's launch set up and training fee. (5,500+VAT).

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Other Resale Opportunities

Riverford Organic Franchise for Sale in Ipswich and Great Yarmouth listed on 16th July 2015
Riverford Organic Franchise for Sale in Manchester South listed on 22nd November 2016
Riverford Organic Franchise for Sale in Worthing listed on 20th April 2017
Riverford Organic Franchise for Sale in Somerset listed on 16th October 2017
Riverford Organic Franchise for Sale in Nottingham East listed on 16th October 2017
Riverford Organic Franchise for Sale in Worcester & Evesham listed on 16th October 2017
Riverford Organic Franchise for Sale in Burton & Loughborough listed on 14th December 2017
What Our Franchisees Say

Even during the toughest of times I don’t think I have honestly ever regretted taking on my Riverford Franchise.Jim Harbridge, Portsmouth Home Delivery

Riverford franchisees have a level of independence that means we feel supported and not restricted.Liz Sowden, Dorking & Horsham Home delivery

Trust in the Riverford Business planning process. It may seem time consuming and complicated at the outset but is based on sound /tried and tested principles. If you follow it’s logic it'll give you a great steer and provide a solid base for achieving success.Hilary Garnham, Somerset West Home Delivery

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