Raring2go! is a Website and Magazine Publishing Franchise, which means that all the local editions of the Raring2go! magazine from Andover to Aberdeen, are owned and managed by individual franchisees. These amazing people are awarded with exclusive territories in which to grow their own Raring2go! Business.
Raring2go! is a fantastic guide to what interesting, educational or just plain fun things there are to do in your local area for people who have, or are looking after, young children up to the age of about 11.
Four times a year more than 700,000 printed copies of Raring2go! are produced and distributed to primary schools, libraries, sports centres and various other family focused outlets all over the UK. They have over 50 franchisees.
Franchisees cultivate excellent relationships with local business owners, visitor attractions, leisure centers, schools, holiday parks and a great many others besides, to secure great content and advertising for their magazine.
Franchisees are local family people with strong local knowledge. They understand precisely what their magazine readers and website audience need and want and they aim to deliver it to them.
The business model is not complex and has been fine tuned over the years. Each magazine contains a healthy balance between editorial features and paid for advertising. All content has a strong family focus and is hyper relevant to the very tight local areas our magazines and websites cover.
Franchisees are responsible for all aspects of the magazines production and a key part of this is advertising sales. This forms the backbone of the businesses revenue generation. Picking up the phone and arranging meetings with local businesses is one thing that most franchisees do every day.
A natural ability to form strong professional relationships with advertisers is an essential requirement of being a Raring2go! franchisee.
Once your Raring2go! Business is well established in your area you are likely to enjoy lots of repeat business from regular advertisers, but there is no short cut to getting there; you will need to make those sales!
As with any business there is no substitute for commitment and hard work. As a Raring2go! franchisee you have the freedom to control your own work/life balance so that you can fit all the other important things in your life that you may struggle to find the time for now; friends, family, your children, your parents, hobbies, sport, a social life – everyone’s list is different.
Training begins at the offices in the West Midlands, where you will be guided step by step through every single aspect of the business.
Raring2go! really concentrate on the areas you feel you need the most support in whether that be with sales and appointment making, or getting to grips with running your own business for the first time.
Raring2go! have their own IT systems and website content management systems which you will need to get your head around. Thankfully they have a dedicated IT Support team on hand to assist.
You don’t need a background in magazines or publishing to become a successful franchise owner with Raring2go! but you do need to be smart, hardworking and capable of following a proven business system and building your business from the ground up with training and ongoing support from a very experienced franchise team.
Franchise owners come from an wide variety of backgrounds and business experience, but they all have one thing in common: the ability to build and maintain great relationships face to face and over the phone.
Some are sales professionals who had had enough of commuting for hours every day and wanted to use their skills from home and enjoy a far better quality of life.
Some are parents who wanted to get back to a challenging and well paid role, but who still need to do the school run and take time off at a moments notice.