Franchise Information
- BFA Membership Status
- UK Years Established10 years
- Current UK Coverage5%
- Franchisee Support Staff7
- Personal Investment Req.£100,000 approx
- Total Startup Cost£120,000 approx
- Shop-based business locationYes
- Business to consumer servicesYes
- Franchisee employs staffYes
Next Steps
Boutique Salon Franchise
Run your own successful business within leading department stores like Harvey Nichols and John Lewis!
Duck & Dry is more than just a salon, it is a true destination where women can relax alone, or with friends, in a luxury environment.
UK Pioneer Beauty Concept!
Duck & Dry is London’s leading destination for modern hairstyling, pioneering a brand-led, experience-driven beauty concept since 2014. With salons in the city’s most iconic locations, Duck & Dry have built a decade-long reputation for delivering premium, feel-good experiences that go beyond hair.
With their flagship salons offering a full suite of styling services alongside bar, retail and event spaces, they serve a loyal community of women who value wellness, confidence and the impact of great hair, attracting regular celebrity, press and influencer clientele.
Duck & Dry spaces are purposefully designed to look and feel unlike traditional hair salons. Instantly recognisable through signature teal hues, the interiors combine refined luxury elements of natural wood and stone with a chic, contemporary atmosphere, creating an elevated environment that feels both considered and welcoming.
You don't need to be a hair dresser to run your own Boutique Salon!
This is a Management Franchise and therefore Duck & Dry will help you to employ and train the staff to carry out the work.
Duck & Dry have developed a menu of blow dry and updo styles that are modern, on-trend and in demand by the clients. 90% of Duck & Dry revenue is driven by 12 hero styles - a curated menu of 6 blow drys, 4 hair-ups, and 2 braids.
The remaining 10% is generated through retails sales across products and in-salon bars. Every look is delivered through robust training that ensures consistency, speed, and quality across all salons making the model scalable and easily teachable.
The Six Pillars of the Duck & Dry Franchise
The Duck & Dry concept lends itself well to a franchising model. It is a proven formula and a ready made framework that can achieve rapid growth .
1. Distinctive Brand
2. Unique Interior Design
3. Style Services & Training
4. Professional Product Range
5. Salon Software & Operations
6. Marketing and PR Support
What is your target consumer?
Duck & Dry’s customer base is made up of a broad range of users; with the core group being women aged 25-55 ,although ages range from 16–60 years old; these range from regular weekly visits to the special occasion users.
The Duck & Dry concept of brand-led and experience-led blow dries has resonated with consumers and they are now London’s largest and most popular blow dry bar.
More than just a salon!
Duck & Dry is more than a salon, it is a true destination. A place where clients can come with friends, hang out together, celebrate, host events or just sit back and enjoy a buzzy and social atmosphere.
Duck & Dry offer space design that allows to maximise group bookings, events and create extra revenue with drink sales and PR opportunities. Features may include prosecco/cocktail/coffee bar, group styling area, retail/pop up display and plenty of photo opportunities.
The Investment:
The Franchise Fee is £19,995.00 plus VAT per unit.
Additional Fit Out Costs:
Standalone stores - £175 per sq ft - with units ranging between 600 sq ft - 1000 sq ft.
Department store concessions: £140 per sq ft - with units ranging between 300 sq ft - 600 sq ft.
DISCLAIMER: The above fit-out costs are based on standard requirements. They do not include any additional landlord or development-specific requirements, including but not limited to enhanced fire safety systems, air conditioning, or other infrastructure upgrades.