Having a consistent brand identity to promote your business will help you attract new customers.
According to a 2020 study, nearly 9 out of 10 people are brand loyal with nearly 25% of them climbing to be more brand loyal in 2020 compared to 2019.
Jeff Bezos, the founder of Amazon, has described a company's branding as "what other people say about you when you're not in the room." In other words, your brand is the feeling and emotion people have when hearing your company name. It is a combination of your brand name, logo, aesthetic and the design of all your assets.
The power of a strongly recognised brand is a huge asset when setting up your business... you're not starting a business from scratch on your own... you're starting years in!
If there's no difference between you and your competition, there's no reason why a participant would be compelled to book your classes or buy from you.
Your valued position as a franchisee is what will differentiate you from others in the industry and make up your prospects' minds that you're the class to go with.
Do they provide something no one else does?
For BabyBeats® and Mindful Movers® their USP is they support Mother, Baby and Child. Postnatal care is becoming more sparse and harder to access, as pre and post-natal specialists you'll be able to cater for women and their babies from 6 weeks postpartum.
When happy customers talk about how great their company is on social media or a review site, their product or service becomes a good investment for new participants.
On social media, 'word of mouth' is a huge factor in someone decision making when purchasing.
If a prospective client sees a friend raving about a business on Facebook or if they post a photo from your class on Instagram, they are more likely to go.
After all, 71% of consumers are more likely to purchase based on social media referrals.
A company with a strong history of good reviews and product placement is more likely to gather further clients than a new start up.
Check out BabyBeats® and Mindful Movers® history of all 5 Star Reviews.
Read top tips on what to expect from a BabyBeats® interview.
Challenging our working life with this simple question can feel peculiar and even selfish… but it shouldn’t.
It really is time to put our working life into our own hands, it’s not always easy but it is achievable and the money you earn is yours.
Here are the Top Tips from BabyBeats® Director, Rose Gibson, who recently sent BabyBeats® and Mindful Movers® skyrocketing to win Best National UK Children’s Franchise 2022.
Why being present within your community is SO important and how you can be a part of it…
A recent article wrote by one of BabyBeats® own teachers Erin has catapulted them into a frenzy of praise from clients
Rose Gibson, the creator of BabyBeats®, is labeled as one of the 30 empowered women disruptors to look out for by the New York Journal.
Statistics reveal that only 39% of women feel confident in their capabilities to start a business