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MagiKats Franchise Case Study
MagiKats Franchise Case Study
Lindsey Falconer opened her MagiKats Centre in Fleet in October 2015. After only six months, Fleet had 25 enrolments and was running workshops two days per week.
MagiKats Franchise Case Study
Franchise Information
  • BFA Membership Status-
  • UK Years Established15 years
  • Current UK Coverage20%
  • Franchisee Support Staff6
  • Personal Investment Req.£5,500 approx
  • Total Startup Cost£17,500 approx
  • Venue-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
Next Steps

Quick Expansion at MagiKats in Fleet for Lindsey Falconer

Opening the MagiKats Fleet Centre in October 2015, Lindsey Falconer reflected if she advised someone considering MagiKats or new franchise opportunities, she’d say: "If they understand the USPs of MagiKats, and think it sounds like a good programme, then it’s probably something they can sell."

Magikats - Lindsey FalconerNew Fleet franchisee builds enrolments

Having grasped the MagiKats philosophy, the next thing Lindsey considered before taking on a franchise was being a mum of one. Looking after toddler Leo and MagiKats Fleet fills up many hours of the week. After only running six months, Fleet has 25 enrolments and is running workshops two days per week. Magikats think this is pretty good going, and it has Lindsey thinking about how to expand her reach.

The possibilities for expansion suit mums looking for franchise opportunities

Lindsey says one of her main reasons for choosing a MagiKats franchise opportunity is "a love of children and a strong belief in the power of a good education." With a need for work/life balance, Lindsey is aiming for 45 enrolments by the end of her first year, and then upwards after. Thanks to her experience of MagiKats and the support she’s received, she’s then looking to run an additional centre once Leo is at pre-school.

Running your own business as a mum

Many Magikats' franchisees are mums and dads who wish for (to quote Lindsey) "a new challenge" that is "not going back to the 9-5 corporate routine". She didn’t want to run a business that left little time for family weekends together, yet relishes the times she has Leo in nursery and is free to get stuck in without someone "around her ankles". MagiKats is perfect for mums looking for franchise opportunities as you are free to take on more centres once you are able – you are not limited to one franchise – you can grow.

What kind of work does a MagiKats Principal need to do?

Understanding the brand’s ethos, 'learning without limits', is best described as children reaching their personal learning goals and enjoying education at the same time. Everyone follows a unique, tailored programme, which you as MagiKats Principal, oversee.

Lindsey was happy to give her top five tips for new MagiKats Principals:

  1. Don’t worry if most of your time to start with is spent marketing- it will be worth it
  2. Use the time to prepare as many resources as you can
  3. Spend time familiarising yourself with the materials
  4. Ensure you have at least one strong and reliable mentor ready to start
  5. Believe in what you are selling

Are there some challenges with a new MagiKats franchise?

The hours are great, so what next? Running your own business is certainly challenging at times. Magikats asked Lindsey what she wanted to concentrate on right now, and she said "getting to grips with the marketing that is working for me and that which isn’t" and improving enrolment growth over the summer. With her mentors developing well, she’s looking to sell what she’s seen at MagiKats Fleet to more parents: "students make real progress, and grow in confidence."

Could you be a MagiKats franchisee?

A franchise will challenge your organisation and communication skills. Lindsey tells us the hurdles include chasing up payments, keeping tabs on timetabling, feeding back to parents and students, and managing staff. Her advice to anyone about to open the doors to their new MagiKats franchise is to "establish good relationships with the parents from the start. Review all the work the tutors are doing … before and after the sessions, to enable you to understand more about the programme and the students".

How do MagiKats help?

The key to buying a good franchise is knowing it is based on a tried and tested formula that means you will achieve success and profits. MagiKats currently has 23 centres in the UK and several others abroad, all offering Maths and English tuition programmes throughout the year.

One of the most special things about becoming a franchisee with MagiKats is the opportunity to run your own business on exclusive turf. With MagiKats you have the added security of feeling part of a bigger team as Magikats support you through each stage of building your new franchise, and beyond.

To find out more about starting your own Magikats Franchise just click below

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What Our Franchisees Say

In any group of children, there are so many different interests and abilities. MagiKats helps all my students work with materials that are relevant, interesting, and at an appropriate level.Tim Capner, MagiKats Franchisee


I only have to work approximately 20 hours a week with my centre and I'm earning a great full-time salary. The MagiKats HQ staff are really active and always ready to help, motivate and support you when required. That’s all you need to be honest.Iftikhar Hussain, MagiKats Franchisee in Edinburgh


I love MagiKats as it gives me lot of flexibility to design specific programmes for varying types of students, their capabilities and requirements.Shruti Pednekar, MagiKats Franchisee


Why Choose Us

Enjoy a great work life balance.

Enjoy the safety and reassurance of having well organised business materials, advice and training behind you, as well as the support of people who care about your success.

Gain great satisfaction from making a visible difference to the children in your community, by helping them achieve their potential and grow in confidence.

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