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Pyjama Drama
Pyjama Drama
Pyjama Drama is a proven franchise that's perfect for anyone who likes playing 'make believe' with children. The business model has a proven profit margin of 75% - an incredible feat for any business with some franchisees turning over in excess of £50,000 whilst working flexibly!
Pyjama Drama
Franchise Information
  • BFA Membership Status-
  • UK Years Established17 years
  • Current UK Coverage30%
  • Franchisee Support Staff4
  • Total Startup Cost£7,495
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Children's Imaginative Play Franchise

Run your own drama and imaginative play business and develop life skills in young children.

Pyjama Drama is not a stage school and their franchisees do not generally have prior qualifications in drama!

Pyjama Drama is a successful Children's Imagainative Play Franchise that helps children aged 6 months to 7 years to develop essential life skills through their unique (and multi-award winning) drama programme which has been taught across the UK since 2009, and internationally since 2015.

The team are extremely proud to be rated 5* excellent on Trustpilot by parents, nursery practitioners, teachers, early years improvement professionals, and franchisees themselves.

Could you run your own children's imaginative play business? 

Children's Imaginative Play Franchise | Pyjama Drama Franchise

Founder Sarah Owen sums it up by saying:

"If you can make a child laugh by pulling a funny face, if you naturally put on different voices when reading stories, if you enjoy singing and don't mind acting silly - you've got the raw drama skills Pyjama Drama need to be able to train you to be an outstanding Pyjama Drama franchisee!"

What you can deliver:

  • Pyjama Drama Classes – Engaging, imaginative play sessions for young children
  • Children's Birthday Parties – Magical, drama-based celebrations
  • Interactive Performances – High-energy, immersive storytelling experiences

Where:

  • Private day nurseries
  • Preschools attached to primary schools
  • Primary schools
  • Public venues & community settings

How much you need to work and what you can earn?

Most Pyjama Drama Franchisees run their children's imaginative play business flexibly, around their families and other commitments but everyone’s business looks different. Some continue to work in another job part-time while they build up their business. Most franchisees work a minimal timetable during school holidays.

Highest earners have turned over in excess of £50,000 per annum.

This is a low-cost start-up which offers you the chance to build a viable and successful Children's Imaginative Play Franchise which has the potential to be sold in the future for much more than it was originally purchased.

Children's Imaginative Play Franchise | Pyjama Drama Franchise

The Investment: 

The Pyjama Drama franchise costs £7,495.

The franchise package includes a 3 year contract (renewable at no cost), full training (including financial and marketing), play equipment, a pack of marketing material, online website presence, uniform, access to over 400 session plans, and more.

Ongoing costs include a 10% Management Fee paid on turnover, paid monthly. Full details of costs, and more in-depth information about earning potential is shared when you enquire.

Ongoing support:

  • Membership to a closed online support group
  • Direct support from Directors and the team at Head Office
  • Half-termly online marketing and business planning meetings with the network
  • Annual Seminar

A final word from Pyjama Drama founder

"If you're passionate about helping prepare children for school and beyond, if you believe that personal, social and emotional skills are  the most important set of skills a young child can possess - then you're in the right place and we'd love to hear from you. Our franchisees are a wonderful grup of people; they work hard, have fun, set high but realistic expectations of their businesses, and support one another - it's an amazing team to be a part of, and I'd love you to take the next step to find out more!"

Interested?

Find out more about running your own Children's Imaginative Play Business with Pyjama Drama.
Click below now!

What Our Franchisees Say

I’ve been a Pyjama Drama franchisee for almost 10 years now and I can honestly say that it’s been the best 10 years of working life that I’ve ever had.


Investing in a Pyjama Drama franchise has been the best decision I have ever made. Not only has it given me time with my family, but I have created a business I am proud of.


The amount of joy, creativity and positive energy that fills my day now is unlike any job I’ve ever had!


Why Choose Us

No use of props or costumes

Sessions incorporate all the elements of drama; music, movement, pretend and play!

Earn an additional income stream from the sister company, at no extra cost!

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