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The Creation Station Case Study
Sara le Roux gives 10 insider tips that you need to know about running a franchise!
Franchise Information
  • BFA Membership StatusAssociate
  • UK Years Established10 years
  • Current UK Coverage50%
  • Franchisee Support Staff8
  • Personal Investment Req.£4,000
  • Total Startup Cost£7,999
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Sara le Roux is the owner and inspirer at The Creation Station Penistone and District

10 Insider Tips That You Need To Know About Running A Franchise!

It’s hard to believe that it has been a whole year since I was awarded and invested in my Creation Station franchise. Even with all the research that I did, I still couldn’t have imagined the journey that I would take over the last twelve months and the amazing changes that I would see in my life as a ‘Franchisee Mummy’.

The Creation Station - Sara le RouxI decided that I would reflect on my experience and put together a list of 10 things that I believe are important for any Franchisee Mummy to know – or someone even considering making the leap!

  1. Always remember that you are buying a business framework and experienced support – not a new employer or someone to do all the work for you! If you are the sort of person who needs to be told what they should be doing every step of the way then owning your own business may not be the best way for you to really shine in life!

  2. Whatever franchise you choose, always remember that this is your business – not just an expensive hobby!

  3. It’s really (REALLY!) hard work!! I don’t believe any successful business was built on a few part time hours. Owning your own business is extremely rewarding though! You have an amazing opportunity to really challenge yourself and develop new skills. Another huge benefit is that it gives your family the flexibility to make it work to fit your schedule and needs. I chose to setup my classes to run in the mornings: my children have a blast spending either a few hours at pre-school or with our lovely childminder and then we get to play in the afternoons. I do all my emailing and other admin around nap times and in the evenings when they have gone to bed. It’s definitely a bit of a juggling act but whilst our little ones are so young this is what works for our family.

  4. You aren’t going to earn big money overnight! Building a solid, successful business takes time – sometimes years! Make sure you factor some additional money into your initial start-up costs so that your bill are still going to be paid on time!

  5. Know your limits! There are a lot of things about running your own business that you won’t know how to do when you first start out. Always view this as a positive thing and an opportunity to learn new skills but never be afraid to ask for help! There are only so many hours in the day and your time is precious – if there is someone else that could get the job done quicker for you (and maybe better?) then take advantage of that. Buy their services, get that stress off your shoulders and move your business forward. It’s all good and well spending days learning how to correctly submit your tax return but wouldn’t that time be better utilised bringing in new (PAID!) business? How much is your time worth V’s paying someone else to do the job for you – it’s sometimes a no-brainer situation!

  6. Gather your cheerleaders! Surround yourself with an amazing support network. Things will be tough sometimes and you need people in your life who will build you up – not pull you down! The Creation Station franchisee network is amazing and has so many people to ask for advice and support – it all just helps you feel a little less isolated in this crazy world of being a business owner.

  7. You can’t please everyone all of the time! No matter what they say, your business will always be personal to you. Yes, it will hurt like crazy when someone criticises your business ‘baby’ but it’s important that you take the time to listen to their concerns, make any changes to your business that you feel are necessary and then just let it go!

  8. Take time out every now and then to remember why you decided to do this. Family time? Flexibility? Personal growth? It’s all too easy to get side tracked and let your business slowly take over your life, so it’s worth taking a moment to check that the way you are operating your business still helps you to achieve this!

  9. Remember to be kind to yourself! When you own a business, you are often you are wearing many ‘hats’ and multi-tasking like crazy all of the time. Every now and then just step back and catch your breath. The world will not stop turning if you don’t reply to an email immediately or take a few well-earned days off to recharge your batteries. You probably chose your business as a way to support your family financially, but that will mean nothing if you’re too burned out to enjoy it, and too busy to notice your home life passing you by.

  10. Choose your business wisely – do your homework and speak to everyone that can help you to make a decision. Once you choose your franchise you are tied to it for quite some time so make your decision knowing that the business you are investing in is one that you truly love.

A little bit about me

Ever had one of ‘those’ moments where you just know that you could keep walking the same path and probably still be in exactly the same spot in another 5 years? That was me 12 months ago. As my second stint of maternity leave was creeping by I had that sinking feeling that I’m sure many people have had at some point or other. Don’t get me wrong – I worked for a fantastic employer, with great benefits but after 9 years I had done every job in the department and had well and truly hit the ceiling when it came to promotion. I needed more but had no idea what that ‘more’ was. In the space of three years I had gotten married, moved house and had two beautiful children. With so many lovely changes in my life I had no idea that after the dust settled I would be left feeling this way.

If you could have looked into a crystal ball back then and seen me now I’d understand how you’d think that I’d totally lost the plot! I’ve left my job in HR, invested in a ‘Creation Station’ franchise and now provide Art & Craft activities for children….


Its hard work, my muscles ache and my days are now a lovely (if not sometimes odd) mix of random things – everything from testing out new session plans and learning how to achieve the ideal ‘gloop’ consistency (critical!) to balancing the accounts and researching how to effectively target my advertising on social media – no two days are ever the same and I would not change that for anything.

I come from a varied working background, mainly in Human Resources, but along the way I have also worked in I.T, been a soldier in the Army Reserve Forces and even worked one season as a horseback instructor at a Texan summer camp! What I’m getting at is that I don’t believe that you need to have one particular background to become a business owner. With advice, support and training becoming more accessible all the time, what is truly essential is that you love what you are doing and that it gives you a sense of achievement.

I won’t lie and say that I’ve never had moments where I wished for a fixed monthly salary again, but those moments were very (VERY!) short lived. I would never want to give up the flexibility that I have been able to achieve by owning my own business, nor the happiness that I get from seeing my customers excited faces each week.

I have been incredibly fortunate. I have an awesome husband who has supported me unwaveringly. I have been able to take that scary leap and ‘just see what happens’ and so far things are looking…..SHINY! :)

Does the Creation Station sound like it could be the right fit for you? Are you interested in finding out more about the franchise opportunities then click below

Emma McCalla-John Dreamed Of Being Her Own BossEmma McCalla-John Dreamed Of Being Her Own Boss

Emma McCalla-John invested her twenty years of expertise in teaching music into her dream of being her own boss.

Lisa Hagg celebrates her 6th successful year with her own Creation Station FranchiseLisa Hagg celebrates her 6th successful year with her own Creation Station Franchise

Lisa Hagg tells us about her six years with her Creation Station franchise and her highlights from 2016 so far.

Thinking about changing your career for something more rewarding and flexible?Thinking about changing your career for something more rewarding and flexible?

Find out how Cathy Huston changed career and now runs her own Creation Station business in Preston.

Sarah Cressall is the Founder and Managing Director of The Creation StationSarah Cressall is the Founder and Managing Director of The Creation Station

Sarah Cressall talks about the opportunities that The Creation Station has to offer.

The Creation Station are pleased to introduce Shobhana SankarThe Creation Station are pleased to introduce Shobhana Sankar

Shobhana Sankar inspires imaginations with The Creation Station in Surrey.

Introducing Ruth Morris from The Creation Station AberdeenIntroducing Ruth Morris from The Creation Station Aberdeen

Ruth Morris, owner of The Creation Station Aberdeen and winner of the Best New Franchisee 2014, shares her story of her first year running her own successful business.

The Creation Station are pleased to introduce Tracy HullThe Creation Station are pleased to introduce Tracy Hull

Tracy Hull who runs her Creation Station business in Basingstoke says "I live being a role model to my children.....".

Introducing Kirsty Hickson the owner of The Creation Station in DriffieldIntroducing Kirsty Hickson the owner of The Creation Station in Driffield

Kirsty Hickson says that running her own successful Creation Station business has been the making of her.

The Creation Station welcomes Sarah Finan, owner The Creation Station Chatham MaritimeThe Creation Station welcomes Sarah Finan, owner The Creation Station Chatham Maritime

Sarah Finan has taken control of her working life and now inspires children's imaginations with her own Creation Station business.

The Creation Station welcomes Lois NaylorThe Creation Station welcomes Lois Naylor

Lois Naylor runs The Creation Station Wakefield.

Case Study of Liz Cairns The Creation StationCase Study of Liz Cairns The Creation Station

Liz Cairns passes on her reasons for joing the The Creation Station.

Case Study of Karen Carnsen The Creation StationCase Study of Karen Carnsen The Creation Station

Karen Carnsen says that The Creation Station has given her the confidence to be her own boss and she is very positive about the future.

Case Study of Erika Doerksen, The Creation StationCase Study of Erika Doerksen, The Creation Station

I wanted to have the freedom of choosing my work hours to fit around family life. I knew I wanted to work with children and be my own boss.

Case Study of Neela Jackson The Creation StationCase Study of Neela Jackson The Creation Station

Running my own Franchiseising with a nationwide brand that shared my family and personal values was the obvious choice for me.

Jackie built a business and had time with her pre-school children with The Creation StationJackie built a business and had time with her pre-school children with The Creation Station

Jackie wanted to ensure she had time with her pre-school children but wanted to steadily build a rewarding business that could grow further when they started school.

Lavinia finds success with The Creation StationLavinia finds success with The Creation Station

Lavinia decided she didn’t want to work for someone else but didn’t want to start a business from scratch.

Lucy achieves her dream of working with families in her area with The Creation Station FranchiseLucy achieves her dream of working with families in her area with The Creation Station Franchise

Lucy wanted to give something back to her community and found the values of The Creation Station could help her achieve a fulfilling and rewarding business opportunity.

“Running a Creation Station franchise is so rewarding” Hayley Sugden, Leeds“Running a Creation Station franchise is so rewarding” Hayley Sugden, Leeds

Following the birth of her twins, Hayley Sugden wanted to go back to work and The Creation Station franchise provided everything she wanted.

What Our Franchisees Say

I've been running my franchise for a year and I love running my own business and being in charge of my own future. It has enabled me to enjoy more time with my family than I would otherwise have had and allowed me to see my baby grow into a little boy.Claire Darnley

I have been running my Creation Station franchise since March 2013 and I can honestly say they have been the most fun filled happy months in employment I have ever had.Kirsty Hickson

I've been running my own Creation Station franchise since the end of last year and love it! The head office team are fantastic and the support and advice I've received from them has been invaluable.Kirsty Hickson

Why Choose Us

Perfectly designed for a Mum who wants a family friendly financially rewarding future.

You can run your own flexible business and help inspire children's imaginations with the UK’s leading art & crafts activity company, Us!

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