The Creation Station Franchise

Case Study of Erika Doerksen, The Creation Station

23rd July 2012

I wanted to have the freedom of choosing my work hours to fit around family life. I knew I wanted to work with children and be my own boss.

I wanted to have the freedom of choosing my work hours to fit around family life. I knew I wanted to work with children and be my own boss.” Erika Doerksen, owner of The Creation Station Diss, Norfolk franchise

Coming from a creative family and having two crafty daughters myself, it was important for me to be able to work with children and be creative at work. I had worked in a crèche and as a nanny for 2 years, but when I started looking at what to do after having children I had different priorities - I wanted to have the freedom to choose my work hours to fit around family life. 

I wanted to make my own decisions and be responsible for my successes and failures; I wanted to be the person benefitting from my hard work, not somebody else.

I looked into many different franchised businesses for women and mums. I really liked the idea of aErika - Creation station franchised business because of the start-up support, training and established business model that you’re buying into.

My friends were quite doubtful on whether it was a good idea, I think it’s hard if you don’t get the support you would like but it was only my husband’s support I needed and he thought it was a great business opportunity too.

The idea of running your own business is quite daunting, so the Discovery Morning I attended was important to me. It was very helpful and answered all the questions and doubts I had arrived with.

Training what not only a time of learning the business and how things are run, but also a time to bond with other new franchisees.

This really helped following training in the support calls and hand holding as we were there for each other as well as head office support. In addition to the on-going support, I found the franchisee forum a great help, having a support network of people who understand your worries is essential.

The learning curve when you start running classes is massive! I was nervous in the build up to me first class but I was calm and feeling settled after the first week. I felt confident very quickly at explaining what I did to people and I was encouraged at seeing how the word about my classes was spreading.

I have only been running it for 5 months although it feels much longer. I’m now at the stage where holiday sessions fill within a day or so of advertising them, party enquiries are flowing in weekly and more mums are signing up for the whole programme. I’m looking forward to seeing where I am in another 6 months.

The reaction from children and adults has been very positive. Lots of people comment that there is nothing like this in the area and when their children leave they are singing the songs and don’t want to wash off their superstar stamp.   I have some parents that travel from the large towns and cities to attend my holiday sessions. That’s almost a 50 mile round trip.

The future is full of opportunity. I feel a lot of the foundation has been laid and it’s now much easier for customers to find me and I’ve also got a good reputation as a party entertainer, which really helps. 

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The Creation Station Franchise Case Studies

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Find out how Cathy Huston changed career and now runs her own Creation Station business in Preston.

Sarah Cressall is the Founder and Managing Director of The Creation Station
6th October 2015
Sarah Cressall talks about the opportunities that The Creation Station has to offer.

Sara le Roux is the owner and inspirer at The Creation Station Penistone and District
23rd September 2015
Sara le Roux gives 10 insider tips that you need to know about running a franchise!

The Creation Station are pleased to introduce Shobhana Sankar
20th August 2014
Shobhana Sankar inspires imaginations with The Creation Station in Surrey.

Introducing Ruth Morris from The Creation Station Aberdeen
13th August 2014
Ruth Morris, owner of The Creation Station Aberdeen and winner of the Best New Franchisee 2014, shares her story of her first year running...

The Creation Station are pleased to introduce Tracy Hull
31st July 2014
Tracy Hull who runs her Creation Station business in Basingstoke says "I live being a role model to my children.....".

Introducing Kirsty Hickson the owner of The Creation Station in Driffield
25th April 2014
Kirsty Hickson tells FemaleFranchise - "Running my own successful Creation Station business has been the making of me"

The Creation Station Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
10 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
Total Startup Cost
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee operates individually Franchisee operates individually

Why Choose Us?

You can run your own flexible business and help inspire children's imaginations with the UK’s leading art & crafts activity company, Us!

What Our Franchisees Say

I invested in my 'Creation Station' franchise just over a year ago and haven't looked back since!

Sara La Roux

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