FemaleFranchise UK Franchises and Business Opportunities For Women
Turtle Tots Swim School Franchise
Since pools were allowed to reopen, the Swimming Teachers’ Association has reported a surge in demand for lessons, as parents are keen to sign up their children. Most swim schools have extensive waiting lists and Turtle Tots is no exception; and there is no sign of the demand waning.
Turtle Tots Swim School Franchise
Franchise Information
  • BFA Membership StatusAssociate
  • UK Years Established12 years
  • Current UK Coverage35%
  • Franchisee Support Staff6
  • Personal Investment Req.£5,000 approx
  • Total Startup Cost£20,000 approx
  • Venue-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps
ProfileNewsCase StudiesFeaturesEventsVideosResalesRequest

Swimming Lesson Franchise

Inspire children's confidence and a love of the water with Turtle Tots.

Established in 2011, Turtle Tots are an award winning children's Swimming Lesson Franchise. They provide their franchisees with the opportunity to run their own business, build a flexible work/life balance and grow their income in line with their own ambitions. 

Not a Swimming Teacher? Not a problem! 

You don’t need to be a swimming teacher already as they will guide you through the process of becoming qualified with the Swimming Teachers’ Association. Their franchisees come from all walks of life; from primary school teachers to administrators and even a biochemist.

Turtle Tots Franchise | Swimming Lesson Franchise

The opportunity to manage your own Swim School:

Turtle Tots is a multi award-winning aqua-natal yoga and baby and toddler swimming lesson company operating in the UK and Ireland.  They were named the Approved Franchise Association's (AFA) Franchisor of the Year for two years running, and are consistently named in Elite Franchise magazine's list of the top 100 UK franchises. Turtle Tots are incredibly proud of what they have achieved since they launched the Swimming Lesson Franchise Model in 2011.

Since launching in one pool in Bristol, Turtle Tots have now grown to a network of more than 50 exceptional franchisees across the UK and Ireland. Their franchisees employ over 200 teachers and teach thousands of customers every week in over 350 pools.

Turtle Tots' aim has always been, and will continue to be, to make a difference to people's lives, both in and out of the water, through the delivery of exceptional swimming classes and playing an active role in their communities.

Turtle Tots Franchise | Swimming Lesson Franchise

Could you run your own children's swimming lesson business?

Running a Turtle Tots Swimming Lesson Franchise is hard work, but it’s also fun, flexible and rewarding. You will have a real passion for service, a thorough understanding and empathy with your customers, and the desire to make a real difference to people's lives.

Initially when you launch your Swimming Lesson Franchise you will be in the pool teaching your first customers, and also running the day to day administration and marketing. However Turtle Tots do encourage their franchisees to employ teachersand staff as their business grows, so that they can work on their business rather than in it. You certainly won’t be tied to a desk and will enjoy the flexibility of running the business during the hours that suit you.

Turtle Tots Franchise | Swimming Lesson Franchise

The Investment: 

The initial Turtle Tots fee starts £6,500 + VAT for one territory or £13,000 + VAT for two. Or, for those looking to build and manage a Turtle Tots Swimming Lesson Franchise from day one, bespoke packages are available.

The package includes:

  • Exclusive rights to use the trademarked Turtle Tots brand in a post-coded and mapped territory
  • Aquatic Turtle Tots training
  • Business, marketing and sales training
  • "Turtle Tums" training - so that you can teach aqua-natal yoga too
  • Turtle Tots and Turtle Tums teacher tops, t-shirts
  • A starter pack of stationery, leaflets, teacher kit and merchandise
  • A Turtle Tots email address and mini-site on the turtletots.com website
  • Best practice documents and online operations manual
  • The support of a franchisee mentor for the first six months
  • Ongoing support from head office

Turtle Tots has excellent longstanding relationships with leading financial institutions including NatWest and HSBC. They can introduce you to their contacts to help you with any initial funding you may need.

Find out more about running your own children's swimming Lesson Franchise with Turtle Tots.
Click below now!

What Our Franchisees Say

The best thing about buying an established business was that we could see the cashflow forecast, and what our earnings would be, which was a massive help. It's a scary step going from being employed to self-employed, so seeing the cashflow forecast and knowing the number of customers the business had helped hugely.

The Turtle Tots business model is scalable and has given me the opportunity to grow a business significantly in just a few years. I now run a business with 22 employees that covers a territory of nearly 5 million people.

Being a Turtle Tots franchisee gives me the chance to work with children, which I love, but there’s so much more to it than that. I love being my own boss, and having the flexibility to work my business around my family.

Why Choose Us

Endorsed by Professor Greg Whyte OBE sports scientist and former Olympian

A unique pregnancy to pre-school swimming programme

Franchisee support chosen local charities

Related Franchise Categories
Related Franchise Types


UK Franchises for Women and Flexible Business Opportunities. Explore new career opportunities and alternatives to jobs for women, careers for women, work from home franchises and business opportunities.

Newsletter Subscribe

Interested in subscribing to our newsletter about the latest franchise opportunities and information ?

Quick Links

Franchise Search
Location Search
All Franchise Categories
All Business Types

Latest News
Case Studies
Special Features
You have selected no franchises Complete your requests