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Turtle Tots
Since pools were allowed to reopen, the Swimming Teachers’ Association has reported a surge in demand for lessons, as parents are keen to sign up their children. Most swim schools have extensive waiting lists and Turtle Tots is no exception; and there is no sign of the demand waning.
Franchise Information
  • BFA Membership StatusAssociate
  • UK Years Established11 years
  • Current UK Coverage35%
  • Franchisee Support Staff6
  • Personal Investment Req.£5,000 approx
  • Total Startup Cost£20,000 approx
  • Venue-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps
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Inspire confidence and a love of the water with a Turtle Tots Swimming School Franchise!

Established in 2011, Turtle Tots are an award winning children's Swimming School Franchise. They provide their franchisees with the opportunity to run their own business, build a flexible work/life balance and grow their income in line with their own ambitions. 

Not a Swimming Teacher? Not a problem! 

You don’t need to be a swimming teacher already as they will guide you through the process of becoming qualified with the Swimming Teachers’ Association. Their franchisees come from all walks of life; from primary school teachers to administrators and even a biochemist.

Turtle Tots Business | Swimming School Franchise

About Turtle Tots

Turtle Tots is a multi award-winning aqua-natal yoga and baby and toddler swimming company operating in the UK and Ireland.  They were named the Approved Franchise Association's (AFA) Franchisor of the Year for two years running, and are consistently named in Elite Franchise magazine's list of the top 100 UK franchises. Turtle Tots are incredibly proud of what they have achieved since they launched the Swimming School Franchise Model in 2011.

Since launching in one pool in Bristol, Turtle Tots have now grown to a network of more than 50 exceptional franchisees across the UK and Ireland. Their franchisees employ over 200 teachers and teach thousands of customers every week in over 350 pools.

Turtle Tots' aim has always been, and will continue to be, to make a difference to people's lives, both in and out of the water, through the delivery of exceptional swimming classes and playing an active role in their communities.

Turtle Tots Business | Swimming School Franchise

The Turtle Tots Business Opportunity:

Running a Turtle Tots Swimming School Franchise is hard work, but it’s also fun, flexible and rewarding. You will have a real passion for service, a thorough understanding and empathy with your customers, and the desire to make a real difference to people's lives.

Initially when you launch your Swimming School Franchise you will be in the pool teaching your first customers, and also running the day to day administration and marketing. However Turtle Tots do encourage their franchisees to employ teachers and staff as their business grows, so that they can work on their business rather than in it. You certainly won’t be tied to a desk and will enjoy the flexibility of running the business during the hours that suit you.

Turtle Tots Business | Swimming School Franchise

The Investment: 

The initial Turtle Tots fee starts at £13,000 plus VAT. Or, for those looking to build and manage a Turtle Tots Swimming School Franchise from day one, bespoke packages are available.

The package includes:

  • Exclusive rights to use the trademarked Turtle Tots brand in a post-coded and mapped territory
  • Aquatic Turtle Tots training
  • Business, marketing and sales training
  • "Turtle Tums" training - so that you can teach aqua-natal yoga too
  • Turtle Tots and Turtle Tums teacher tops, t-shirts
  • A starter pack of stationery, leaflets, teacher kit and merchandise
  • A Turtle Tots email address and mini-site on the turtletots.com website
  • Best practice documents and online operations manual
  • The support of a franchisee mentor for the first six months
  • Ongoing support from head office

Turtle Tots has excellent longstanding relationships with leading financial institutions including NatWest and HSBC. They can introduce you to their contacts to help you with any initial funding you may need.

Find out more about the Turtle Tots Business opportunity and join their award winning Swimming School Franchise.
Click below now!

What Our Franchisees Say

Being a Turtle Tots franchisee gives me the chance to work with children, which I love, but there’s so much more to it than that. I love being my own boss, and having the flexibility to work my business around my family.


The best thing about buying an established business was that we could see the cashflow forecast, and what our earnings would be, which was a massive help. It's a scary step going from being employed to self-employed, so seeing the cashflow forecast and knowing the number of customers the business had helped hugely.


The Turtle Tots business model is scalable and has given me the opportunity to grow a business significantly in just a few years. I now run a business with 22 employees that covers a territory of nearly 5 million people.


Why Choose Us

Franchisee support chosen local charities

Endorsed by Professor Greg Whyte OBE sports scientist and former Olympian

A unique pregnancy to pre-school swimming programme

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