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Baby Sensory
The Baby Sensory programme comprises of over 40 unique, themed sessions for parents and their young babies. A Baby Sensory Franchise provides the opportunity to build your own successful Baby Sensory Business with working hours to suit your personal circumstances.
Franchise Information
  • BFA Membership Status-
  • UK Years Established8 years
  • Current UK Coverage75%
  • Franchisee Support Staff7
  • Personal Investment Req.£3,000
  • Total Startup Cost£6,000 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Run your own Baby Sensory Franchise in your local community!

The Baby Sensory Franchise programme comprises of over 40 unique, themed sessions for parents and their young babies. It draws on current research, the work of theorists, early year’s experts, and over 30 years of personal experience of founder Lin Day.  

Up to 20 parents and babies attend each Baby Sensory session and the sessions are typically run at a hired venue such as a local community centre.

This style of operation has a number of benefits to the Baby Sensory Business owner:

  • Parental presence reduces the cost of insurance cover
  • The classes can be run by a Sole Operator
  • Manageable premises costsBaby Sensory Franchise | Baby Sensory Business

Baby Sensory Franchise History

Baby Sensory founder Dr Lin Day started running her own Baby Sensory classes in Salisbury in 2004. Following the success of her classes Lin decided to offer the Baby Sensory Franchise in July 2006.

The first Baby Sensory Franchise owner, Lucy Thomson started her classes in Kent in October 2006. Baby Sensory now has over 150 Baby Sensory Business owners running classes throughout the UK.

One in every 45 babies born in the UK now attends Baby Sensory Baby Sensory Business classes every week and classes run in over 400 locations.

Additionally, the Baby Sensory programme now runs in 16 countries throughout the world including USA, China, Canada, Italy, Spain, Holland, Scandinavia, Mexico, Australia and New Zealand.

In January 2010, the Baby Sensory Franchise launched its follow on programme 'Toddler Sense' and this has had an immediate impact.

There are now over 30 franchisees running the Toddler Sense programme in the UK and this is expected to continue its growth. 

Baby Sensory Franchise | Baby Sensory Business

Baby Sensory Franchisee Role:

Baby Sensory Franchise owners promote and run their baby sensory classes in their exclusive territory.  Baby Sensory Franchise owners run between 1 and 4 sessions per day and work between 2 and 4 days per week. Thus this is an ideal role for those looking for a rewarding and flexible career.

Baby Sensory Franchise Package:

As a Baby Sensory Franchisee you will receive:

  • The use of the proven Baby Sensory Franchise model and the support of its owners
  • Exclusive rights to run Baby Sensory classes within your territory (150,000 to 180,000 population)
  • 4 sets of 10 detailed lesson plans
  • A Baby Sensory Franchise Operation Manual
  • Your own page on the Baby Sensory website which you can maintain for yourself and a Baby Sensory e-mail address
  • Listing on a range of parent and baby activity websites
  • Support in the production of adverts and editorial coverage
  • Benefit from National Marketing campaigns with national relevant publications

For the Baby Sensory Franchise training and equipment you get:

  • Five days initial support and training
  • An initial set of developmental equipment which includes a sensory area for free play and sensory equipment for the Baby Sensory 40 lesson plans. There is sufficient equipment for up to 20 babies at each session

Become part of the Baby Sensory Franchise Success Story, the leading Baby Sensory Business. Click below now!

What Our Franchisees Say

One of the greatest benefits to me is the joy and job satisfaction I get from running the Baby Sensory classes. The parents who attend are always telling me how much they enjoy my classes and how they use many of the ideas at home.Renee Micklefield, Baby Sensory Franchisee

Why Choose Us

"We are a fast growing franchise business with a product that is recognised as a leader throughout the world. You will deal directly with the directors of the company and over 75% of our marketing budget is spent on initiatives to help our Franchisees grow."

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