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Founder of Basking Babies, Carla Davison was recognised by British businesswoman, Jacqueline Gold CBE, for her success as a female entrepreneur.
Franchise Information
  • BFA Membership Status
  • UK Years Established10 years
  • Current UK Coverage10%
  • Franchisee Support Staff5
  • Total Startup Cost£7,495
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
  • Full/part-time working hoursYes
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Baby massage entrepreneur receives #wow award from Jacqueline Gold CBE

7th June 2022

Baby massage entrepreneur receives #wow award from Jacqueline Gold CBE

On 29th April, Carla Davison from Basking Babies was recognised by British businesswoman, Jacqueline Gold CBE, for her success as a female entrepreneur, and awarded with a prestigious #WOW badge.

Carla was selected by Jacqueline after she entered ‘Women on Wednesday’ – a competition launched by Jacqueline in 2011 to celebrate the growing number of UK female entrepreneurs and businesswomen. 

Women on Wednesday (#WOW) takes place every week and is run through Jacqueline’s Twitter and Instagram page. When selecting the winner, Jacqueline looks for a business that is interesting, that has strong brand values and that she thinks has the potential to grow and succeed in their industry. She looks for quality products and services, well designed websites and entrepreneurs who demonstrate good business acumen and who have spotted a gap in the market that meets the consumer’s needs.

Basking Babies Franchise Award | Award Winning Baby Franchise

Basking Babies started when Carla was pregnant with her first child. She was so intrigued by the associated benefits of baby massage for both parent and baby she decided to train as an instructor. When her first child was born in June 2012, it was also the birth of Basking Babies which began with Carla’s first baby massage class from her house in Brentwood.

The demand for classes continuously grew. Carla moved her classes to a venue, expanded into baby yoga and then took on her first three franchisees in May 2014. In each subsequent year she has developed the business and taken on more franchisees with 16 currently across the UK.

Jacqueline Gold says,“Carla started Basking Babies to support and empower parents through their early parenting journeys. This is so important as we all know how daunting it can be to become a parent! Carla has grown her business to a national level and will be an amazing addition to the WOW community.

Find out more about the Basking Babies Franchise and how you can support and empower parents through their parenting journey by clicking below now!

Why Choose Us

Be surrounded by like-minded, supportive individuals, making you feel like part of a team while running your business

Achieve the perfect work-life balance, earning great money doing something truly flexible around your family.

Do something truly rewarding in supporting new parents through some of the hardest and most joyful months and years of their lives.

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