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Baby Sensory Case Study
Nina Keane: An Exciting New Career With Baby Sensory.
"I find going to work a pleasure. It really is one of the most rewarding roles", Nina Keane, Baby Sensory
Franchise Information
  • BFA Membership Status-
  • UK Years Established8 years
  • Current UK Coverage75%
  • Franchisee Support Staff7
  • Personal Investment Req.£3,000
  • Total Startup Cost£6,000 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Nina Keane: An Exciting New Career With Baby Sensory

Baby Sensory Happy Customers!Nina Keane is one of three new franchisees Baby Sensory franchisees operating in the West Midlands. Nina runs her classes in Coleshill and Shirley.

Before the birth of her first child in January 2008, Nina had developed a successful career with a leading Information Technology company where she had established herself as an Account Manager for around 40 customers based throughout the UK and Ireland.

What made you change career direction?

As a new mum I found myself surrounded with mums and young babies and it has been the best time of my life. I have been amazed to see how quickly babies learn and how much they develop in such a short time. I heard about Baby Sensory from a friend who had been to the classes in Chester and told me they were the best classes ever. I went to one session and I knew that I wanted to set up classes so that parents in the West Midlands could enjoy Baby Sensory”.

What was it about the classes that made to decide on Baby Sensory?

First of all the classes were fun for parents as well and babies. Every week is different and the activities include puppet shows, bubbles, bells, musical instruments, fibre optic light shows and much more. I was amazed at how all of the babies were paying such rapt attention to what was going on. I then spoke to the founder Dr Lin Day and heard about the theory and research behind the programme and realised how beneficial the sessions were for the babies. Any time parents spend with their babies in precious but this programme was so well designed that I knew it was the one for me.”

Why did you choose a franchise rather than set up your own classes?

Starting your own business is always risky and with all the talk in the press of recession and Credit Crunch I knew that it would not be easy. I wanted to find a franchise where I got support and help to give me the best possible chance of success. I knew that Baby Sensory was a member of the BFA and therefore committed to providing first class support to its franchisees.”

What form does the Baby Sensory support take?

"With Baby Sensory I get 40 pre designed lesson plans which mean that I do not have to plan what to do each week, it is all done for me and the classes have been successful elsewhere in the UK. The support in setting up my business has also been fantastic. I was given a complete business development plan outlining all the things I needed to do to make my business a success. Baby Sensory is a part of the Royal College of Obstetricians and Gynaecologists’ You and Your Family initiatives which means that expectant parents find out about the classes in the booklet distributed to all expectant parents. They have also paid for a stand at the Baby Show at the NEC for the franchisees in the West Midlands at which we will be able to promote our classes. This would have been very expensive for me to do if I had set up my own classes."

How are things going for you so far?

"I’ve now been teaching for five months and I have received an amazing response from health visitors, children centres, NCT, local libraries and parents in my area. My classes are filled with some of the nicest people, I find going to work a pleasure. It really is one of the most rewarding roles. I love going to work!!"

Find out more about Baby Sensory franchise by clicking below to request your FREE franchise information pack

What Our Franchisees Say

One of the greatest benefits to me is the joy and job satisfaction I get from running the Baby Sensory classes. The parents who attend are always telling me how much they enjoy my classes and how they use many of the ideas at home.Renee Micklefield, Baby Sensory Franchisee

Why Choose Us

"We are a fast growing franchise business with a product that is recognised as a leader throughout the world. You will deal directly with the directors of the company and over 75% of our marketing budget is spent on initiatives to help our Franchisees grow."

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