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Pass the Keys Franchise Case Study
Thanks to the regeneration projects, the future short letting market in Swansea is predicted to be very lucrative indeed.
Franchise Information
  • BFA Membership StatusProvisional
  • UK Years Established3 years
  • Current UK Coverage30%
  • Franchisee Support Staff6
  • Personal Investment Req.£12,000
  • Total Startup Cost£18,000
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
Next Steps

Pass the Keys® South Pembrokeshire expands into Swansea!

Pass the Keys officially announce Mark Pennino as the new business owner of Pass the Keys® Swansea!

Mark is already widely successful as Franchise Owner of Pass the Keys® South Pembrokeshire and is looking forward to sharing his extensive property management expertise across the South West of Wales.Pass the Keys Franchise - Mark Pennino

We caught up with Mark to discuss the exciting news!:
“I am very excited about the opportunity to work with existing and new hosts in my home city. I have lived in Swansea all my life and I know this city extremely well.  I have successfully run several businesses over the years as well as working for some of the largest companies in the UK in senior roles.

I started my Pass the Keys® journey as a Host and was so interested in the opportunity and their professional set up I decided to start my own business. 

Overseeing our operations and account management is Jamie Smith. Jamie has worked with me for several years and has a proven track record with first-class customer service and is currently doing a fantastic job for our Pass the Keys® operation in Pembrokeshire. Jamie will head up our teams in Swansea and Pembrokeshire as our business expands.

The number one priority is to ensure guests always have a 5-star experience whilst maximising the returns for our hosts. 

We have always had a passion for property and have been managing our own property portfolio in South West Wales for a number of years before taking on a Pass the Keys® Franchise.”

Find out more about the Pass the Keys Franchise opportunity by clicking below

Interview with a Pass the Keys Franchise Partner - Amy DuffInterview with a Pass the Keys Franchise Partner - Amy Duff

Amy Duff has held the Pass the Keys franchise in the city of Portsmouth since February 2021.

Q&A with Hannah, franchisee in SwanseaQ&A with Hannah, franchisee in Swansea

Expanding into Wales’ second largest city, Pass the Keys interviewed their Swansea partner Hannah to find out more about why she joined the franchise programme.

What Our Franchisees Say

The fact that you actually see the results of your hard work. The results are tangible and there is definitely a sense of achievement as you add properties to your portfolio and things become more streamlined, and of course profitable. The byproduct of this is an ever-increasing knowledge of the market and potential in your area.


I now I work entirely for myself which is a new and liberating experience. Nothing motivates you quite like it and I now feel like I am working towards building my own future which gives me a sense of satisfaction I never had before .Jean Ramsay (Bournemouth & Poole)


There is full training and support throughout your journey. What I love however is that there is still plenty of room for you as an individual to show your entrepreneurial spirit. I enjoy the fact I wear many hats on a daily basis. I will work on marketing strategies, sales processes, operations, managing relationships and all the financial responsibilities of being a business owner each day. Amy Duff (Portsmouth)


Why Choose Us

Be part of a national brand and immediately benefit from their multi-million pound marketing campaign to attract short-let property owners

Franchise partners break even within the first 12 months of business

Pass the Keys® have seen a significant increase in the number of new property signups - an average increase of 70% per partner! -

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