Joanne Kane joined the Baby Sensory team in 2010 when she became the Baby Sensory franchisee in New Zealand. Jo runs her Baby Sensory classes in Wellington on the North Island of New Zealand and is also planning to establish Baby Sensory in Auckland. As well as taking on the challenge of establishing Baby Sensory in a new country, Jo has also become a mum again since her move back to New Zealand.
In this interview, Jo talks about her experience of launching Baby Sensory in a new country and how having established her own successful classes she is looking to grow her business through establishing classes in other parts of New Zealand.
I was living in Scotland at the time and took my 9m old as some other mums in my ‘baby sign’ class were talking about it.
I was a full time mum but had previously been a nurse.
I have a range of hobbies and interested which include running, reading, travelling, concerts and dining out.
I currently run classes in Wellington/Porirua Cities, New Zealand
My first class was in June 30th, 2010
I currently run 6 classes but about to open my 7th.
I currently have 100 babies registered but I have also been guaranteed 10 more babies in order to open my 7th class.
I would like to have 10 full classes by the end of 2012. I also plan to open up my 2nd franchise by July 2012. I would like to have a 3rd franchise by July 2013.
Offering a group discount to antenatal and coffee groups and word of mouth, without a doubt! Facebook has also been brilliant.
I love watching the numbers grow! I also love watching how much the mums and babies LOVE the classes and I also love watching new friendships develop and grow within the BS classes.
The biggest challenge was definitely starting from scratch in a country where no one had ever heard of BS classes before. It was also a challenge to start classes in a city I knew nothing about and advertise within a market that I also knew nothing about (I had my baby in Scotland).
It was also challenging starting a business with 3 children (including a newborn!) and my husband travelling away most weeks!
My other challenge was trying to convince the mums of babies younger than 5 months, that the classes were beneficial to their babies and that the classes were worth the higher fee than other baby classes.
The fact that all the emails I receive now, are from mums who have ‘heard’ about how good my classes are. It’s also a great personal achievement to get to 100 babies.
One of the greatest benefits to me is the joy and job satisfaction I get from running the Baby Sensory classes. The parents who attend are always telling me how much they enjoy my classes and how they use many of the ideas at home.Renee Micklefield, Baby Sensory Franchisee
"We are a fast growing franchise business with a product that is recognised as a leader throughout the world. You will deal directly with the directors of the company and over 75% of our marketing budget is spent on initiatives to help our Franchisees grow."