TaxAssist Accountants Franchise

Renee Mackay runs her TaxAssist Accountants business in Edinburgh

4th April 2016

Renee Mackay had run her own business for nearly ten years before buying into TaxAssist Accountants.

Renee Mackay is from a training and development/IPD background but had run her own business for nearly ten years before buying into TaxAssist Accountants. Before that she had worked with LloydsTSB and Telewest Communications. Customer service was (and still is) her background.

Why did you go down the franchise route? And why did you choose the TaxAssist Accountants franchise?

TaxAssist Accountants - Renee MackayA large part of the work my training company undertook was in the franchise market, so I knew franchising inside out. I also knew TaxAssist very well. So, when I started looking round for a business to get into (because I wanted to stop travelling so much – so I could get a dog), TaxAssist Accountants was a no-brainer.

What did you do before taking up a franchise?

Got a shop front location. I wasn’t going to get into this franchise without following the shop front model. Fortunately, one presented itself pretty much straight away and I was able to negotiate a good lease. I already knew the model and brand inside out so no research was needed, really.

What training and support did you receive initially and ongoing?

The initial training programme. The software and we get lots of leads from the Support Centre.

What is a typical day for you as a franchisee?

I walk into work which takes about an hour – I get in for 8.30 ish. We now have a team of 11 so I dedicate my time during the day to them and to client meetings… both signing off accounts, tax returns and signing up new business.

I have dedicated slots through the day for checking work. When the team goes home I can then do the things I need to do sitting at my desk. So any technical work that I need to do, answering emails and catching up with existing clients… doing my follow ups and the pro-active stuff needed to run the business.

I usually leave the office somewhere between 8.30pm and 9.00pm for the hour long walk home.

What marketing/promotional tools do you use to grow your franchise?

I do a lot of marketing: networking is very important and I network at least twice a week, preferably more. We are active on social media, advertise in three local magazines, distribute leaflets regularly, have a branded car and the shop front is very visible. We hold receptions and drinks parties in the shop at least twice a year.

We sponsor a local rugby team and have an advertising hoarding at their ground; we advertise in their programme and take clients to their annual fund raising ball.

What differentiates your franchise from the competition?

Most accountants try to differentiate themselves on how good they are at the job. But that should be a given – after all, all accounts should be about the same. Next accountants try to be different based on their price.

I do neither of these things – I differentiate my business based on the service experience that our customers receive. Whether it’s a £250 tax return or a £3,000 set of accounts I would say all my clients like coming in to see us.

All the team know how important service is, too, and they all subscribe to the ethos, too.

In your opinion, what makes a successful franchisee?

It depends how you define success.

For me there are three things. Someone who is prepared to put in more effort than they ever thought they could, someone who understands the brand they are joining inside out and thirdly, someone who is passionate about their business.

What advice would you give to someone thinking of buying their first franchise?

Easy… three pieces of advice:

No matter how hard you think you’re prepared to work, you will work harder… if you’re serious about building a business.

At some point (and sooner rather than later) you have to employ people and at some point (sooner rather than later) staff will break your heart.

If you have one minute spare in any given day use it to market your business; contact a prospective client, send an email, arrange to go networking… and never ring the Support Centre complaining you don’t have any leads if you aren’t marketing locally.

One final piece of advice – get a dog for the office. My dog comes into the office every day and customers love him.

If Renee's story interests you in starting your own TaxAssist Accountants franchise, click below to request your FREE franchise information pack

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TaxAssist Accountants Franchise Case Studies

Claire Woodman runs her TaxAssist Accountants business in Bristol
20th October 2016
Claire Woodman operates her business from a shop in Kingswood, Bristol with her four members of staff.

New TaxAssist Accountants shop opens in Wallington in Surrey
23rd September 2016
Anne-Marie Morais decided it was time to work for herself so she opened TaxAssist Accountants in Wallington.

Cheryl Hopkins runs her TaxAssist Accountants business in Nuneaton
16th January 2015
Cheryl Hopkins joined TaxAssist Accountants in July 2009 and opened her shop in February 2010.

TaxAssist Accountants Franchise

Further Information

Franchise Information

BFA Membership Status
Award Winner
UK Years Established
20 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
£15,000 approx
Total Startup Cost
£36,950 approx
Shop-based business location Shop-based business location
Business to business services Business to business services
Franchisee employs and manages staff Franchisee employs and manages staff

Why Choose Us?

TaxAssist Accountants franchisees provided with technical advice helplines including access to our technical support website, support material and visits from our technical experts

What Our Franchisees Say

I was attracted to TaxAssist Accountants because I think their services are in demand. Tax and accountancy are complex areas and as legislation is always changing, small businesses often need technical support

Phil Marriot

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