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Turtle Tots
Turtle Tots Licence - Baby and Toddler Swimming Business
The Turtle Tots Licence offers you the opportunity to launch your own Turtle Tots Baby and Toddler Swimming Business where you live. A swimming teacher qualification is not a necessity as you will of course be provided with outstanding Turtle Tots training!
Franchise Information
  • BFA Membership Status-
  • UK Years Established6 years
  • Current UK Coverage40%
  • Franchisee Support Staff10
  • Personal Investment Req.£3,000
  • Total Startup Cost£13,000
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Are you looking to start a Baby and Toddler Swimming Business?

Turtle Tots is a fun and innovative swimming school business. Not only does Turtle Tots focus on teaching babies, toddlers and young children to swim, they also promotes pre-natal and post-natal fitness and provides an excellent toning workout for mums. Of course dads are welcome too!

Turtles Tots have been licensing their programme since 2011 and offer people the opportunity to become licensees and launch a Turtle Tots Business where they live. 

Turtle Tots Licence | Baby and Toddler Swimming BusinessTurtle Tots licensees are very special people!

Turtle Tots hand pick each licensee to ensure they are capable of running a successful business. If running a business was easy then everyone would do it – so they look for licensees who possess the following qualities:

  • The desire to run a successful business
  • Leadership
  • Willingness to take ownership and accountability
  • Self motivation, enthusiasm and a 'can do' positive attitude
  • Good general health and fitness levels
  • The ability to work equally well on their own and as part of a team
  • A friendly and outgoing personality with a love of babies and children
  • An interest in swimming and fitness
  • Comprehensive knowledge of their local area and community

Turtle Tots will help you become qualified as soon as possible!

Having a swimming teacher qualification is a bonus, but it’s not a necessity as Turtle Tots will help you become as qualified as possible through the Swimming Teachers' Association (STA) or the Amateur Swimming Association (ASA).

Turtle Tots Licence | Baby and Toddler Swimming BusinessYou will also receive world-class Turtle Tots training. So don’t let that stop you getting in touch. It’s more important that you are friendly, positive and love babies and children. 

Many of licensees have young children themselves, and they always treat their customers as they would want to be treated themselves – it’s not rocket science, but it leads to lots of happy customers who recommend Turtle Tots to their friends, family and colleagues.

Running your own business has huge benefits!

Of course running your own business has huge benefits too. First and foremost there’s no limit to your success. There’s a famous quote: “The harder you try the luckier you get.” That’s certainly true when you run a Turtle Tots business.

You will need to spend your first year completely immersed in your business to ensure it's launched successfully and you are on the right path from day one.

Dictate your own hours!

However, you’ll also have an enormous amount of fun working alongside a team of like-minded and supportive licensees. You can dictate your own hours (many licensees catch up on administration once their children are in bed or at school) and of course, teaching swimming is officially the best job in the world!
Turtle Tots Licence | Baby and Toddler Swimming Business

The Turtle Tots Investment:

The initial licence fee starts at £13,000 + VAT.

In your first year you can reasonably expect to earn £25,000+ and be spending just 5-7 hours a week in the pool. However with hard work, motivation and our support, it's possible to earn far more.

Turtle Tots can even help you with investment: every licensee has been able to obtain a business loan. 

The Turtle Tots Licence Package:

  • A territory in which to operate your trademarked Turtle Tots business exclusively
  • World class Turtle Tots training (which includes the STA's baby & pre school qualification)
  • Aqua-natal yoga training - so that you can teach aqua-natal pregnancy yoga classes too
  • Comprehensive business training covering every aspect of your Turtle Tots business and use of 'Bubble', their fantastic customer management software
  • All the documentation and templates you'll need to run your Turtle Tots business
  • A Turtle Tots email address and your own pages on the website
  • Turtle Tots uniform
  • A starter pack of bespoke Turtle Tots stationery
  • A starter pack of Turtle Tots branded swimwear and accessories for you to sell to your new customers.  This starter pack is worth over £2,000 so can really make a difference to your income in the opening months and means you’ll see a significant return on your investment almost immediately
  • An online private forum for licensees to share best practice and ask advice
  • As much advice and support as you need from people who have done it themselves.

So if you think you've got what it takes to run a successful Turtle Tots business, click below now!

What Our Franchisees Say

It�s about a year since I first spoke to you about getting involved in Turtle Tots. So thank you ladies for one of the best, most stressful, most rewarding and most interesting years of my life. Every day is an adventure and I wouldn't change a thing.Kirsty McNiece, West Lothian and Perthshire


Celebrating a year of running my own business. Best decision I ever made. If you're thinking about it, do it.Jodi O'Connor, Bucks and Berks


One year on and I can honestly say Turtle Tots is the best thing I have ever done. Thank you for all your support!Gill Currie, Fife


Why Choose Us

Trademarked in the UK, Australia and Ireland!

An innovative and unique swimming programme, from pregnancy to pre-school.

Turtle Tots is a fun, flexible and scalable business with multiple revenue streams.

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