Publish a magazine you’d love to read yourself! You don’t need a background in magazines or publishing to become a successful Families® Magazine franchise owner but you do need to be motivated, organised and an excellent communicator.
A free bi-monthly magazine which is so relevant to parent readers that it has become a much-sought-after community resource. Readers frequently tell Families® Magazine they would not know what to do without it.
“The magazine is essential and I would be lost without it!” Sarah, Hatfield, Hertfordshire
“Thank you for this publication. It is a lifesaver!” Jules, Stoke on Trent
The magazine offers local businesses a highly targeted way of marketing to local parents via print, online and social media.
Families Magazine® trail-blazed the free parenting magazine model. They are leaders in their field and have been building their brand for 30 years.
They have 40 editions across the country but it’s not too late to join them! They still have franchise launch opportunities available in plenty of areas. Many of their existing franchisees have been with them for more than 10 years but they do decide to move on sometimes… When they do, they achieve great returns from selling their magazine to a new Families® Magazine business owner.
The commitment and ongoing investment in the Families network and, in particular, the experience and dedication of the Head Office team which provides, friendly, highly-responsive and bespoke support and training for each individual franchisee.
Training is of vital importance at Families, both for their launch magazines and their established franchisees and they offer a comprehensive package across sales, publishing, marketing, website and social media.
Families® is also the only brand of its kind to offer each new launch franchisee over 200 hours of sales expertise from a media sales professional, selling advertising into the launch title over its first year. This means new magazines make a profit from day 1 and there are no working capital costs to franchisees.
Families® also offers a strong central advertising team selling regionally and nationally and revenue from this activity contributes significantly to the revenue of franchisees.
Without sounding clichéd, Families® is truly a family! They have the reputation for being the friendliest network on the block. Their clients appreciate their high levels of customer service and, within the network, all franchisees are provided with communication platforms which allow them to work closely together and to access as many resources as they need.
Families® magazine is published 6 times a year so works on a 2 month production cycle. During the first month, a typical day will include telephone work and email correspondence with advertising clients, and sometimes face to face meetings, to secure bookings.
During the second month, franchisees compile details of local events and activities of interest to families of pre-school and primary age children, produce and edit articles and select images.
As franchisor, Families® provide a wide range of well researched and interesting articles on subjects relevant to parents, free of charge to franchisees. Franchisees do not have to use these, but can if they wish.
The second month also involves working with a designer to get the magazine ready to go to print and then managing distribution.
An average franchisee works 25 hours per week but much can be done outside of office hours.
Definitely. Running a magazine is not a part time role, but it is a flexible one.
Most franchisees are parents who want to manage the care of their family whilst working and earning.
Greater time input is required for launch titles, but most franchisees are able to organise their work schedule to take time off with their children during school holidays.
Families® provides 9.5 days of training in sales, publishing, distribution strategy, all IT systems, website, and social media.
Families® is a bi-monthly magazine so there are 6 issues per year. Each issue has minimum 16 pages and a minimum of 16,000 copies are published.
A large number of existing Families® franchisees produce magazines with many more pages and a much higher print run, delivering increased profitability over time.
Families® has an annual conference in September, but there are multiple opportunities to meet and communicate with other franchisees outside of this one day event.
Yes, and at a small percentage of the cost of the first! There are significant numbers of franchisees in the network who have second, or even third territories.
The cost of a Families® franchise varies depending on the location.
Families® believe in matching the purchase price to the opportunity and that’s why they have different price points for different territories. Not only that but between 75% and 100% of what you pay is invested back into your business in the first year, in sales hours, mentoring, paying print costs, training and much more.
The entry price range is between £4,000 and £12,500 (plus VAT).
My publications are going from strength to strength and my turnover has grown almost 30% between 2017 and 2018.Rebecca Carr, Hampshire West, Hampshire North, East Kent
I have the flexibility to be there through school holidays or when one of the children is ill. I even get to include my children in my work as we review local shows, classes, parties and activities.Jayne Keep, Manchester and Cheshire
Being a Families® franchisee provides flexibility around family life and variety – writing (which I love), selling and admin. Not only that, you are working for yourself – no boss and no office politics.Claire Bottomley, Leeds
A “family-feel” network
Bespoke support package
Superior start up package including over 200 sales hours from a media professional