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Dawn Breakers Franchise
The Dawn Breakers Business is a new and exciting Fitness Class Franchise. As a Dawn Breakers Franchisee you can work your hours fitting around family commitments or employment.
Franchise Information
  • BFA Membership Status
  • UK Years EstablishedNew Launch
  • Current UK Coverage1%
  • Franchisee Support Staff3
  • Personal Investment Req.£2,000 approx
  • Total Startup Cost£19,950
  • Territory-based business locationYes
  • Venue-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
  • Franchisee operates individuallyYes
  • Part of a collaborative networkYes
  • Full-time working hoursYes
  • Full/part-time working hoursYes
  • Part-time working hoursYes
Next Steps
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If you’re passionate about helping people get in shape and love motivating people to be their best, you could be just the person Dawn Breakers are looking for.

Dawn Breakers is an early morning fitness and nutrition course that offers clients the expertise of a personal trainer and nutritionist but with the fun, motivation and support that comes from working out in a group environment.

Dawn Breakers Business | Fitness Class FranchiseCourses are 6 weeks long and include a 45-minute class every weekday morning. Classes are booked and paid for in advance of each programme.

There is a mandatory week off before the next programme starts.

There is a limit of 36 people to a class and all classes are run at indoor venues, with music and some equipment.

Diet advice is provided throughout the programme and all participants have before and after photos taken.

What makes this franchise stand out from competitors?

Dawn Breakers Business | Fitness Class FranchiseThe health and fitness industry is addicted to fads and short term solutions that promise the world but fail to deliver. Every month sees a new diet or fitness craze hit the headlines.

There is a huge gap in the market for a solution that really works. Dawn Breakers fill that gap.

The Dawn Breakers programme is accessible, realistic and enjoyable for just about everyone.

That’s the magic formula.

What does a typical day involve for a franchisee?

This is what a typical day looks like for Dawn Breakers…

The options for start times for classes are 5.15 am (so opening the building at 5.00am), 6.00am, 6.45am and 7.30am. An established business may run four classes a morning.

08:30 – Morning classes complete. Post on group Facebook page. Congratulate. Shout outs. Reminders.

09:00 – Breakfast and daily admin time. Answer questions from the previous evening and morning. This will usually include nutrition queries, payment queries, merchandise queries, new bookings, marketing etc. Engage with group.

12:30 – Lunch.

18:00 – Dry run of next day’s class. Tweak as necessary based on knowledge of group as course progresses. Plan playlist.

18:30 – Reengage with the group. Discuss meal plans, aches and pains, details of tomorrow class. Set minds at rest. Encourage.

22:30 – Bedtime! Lights out for a solid 7 hours.

Can I balance running the business around my family activities or other commitments?

Apart from the set time of the classes, time can be managed as you want throughout the day. Some  franchisees may initially still have a day job or another role to juggle as well so may make Facebook updates during their lunch time or after work. Other instructors may finish teaching, then get home in time to do the school run.

Dawn Breakers Business | Fitness Class FranchiseWhat qualifications or experience do I need?

The minimum level of experience Dawn Breakers ask for is a Level 2 gym instructor qualification. Basic understanding of physiology, anatomy and principles of exercise is essential, but ideally you’ll have experience working in a gym, teaching classes/going to classes etc.

A reasonable level of personal physical fitness is also expected, as you’ll be required to demonstrate all exercises well to a full class of different fitness levels.

Dawn Breakers also look for natural confidence, likability and empathy. You need to be able to take control of a room full of adults.

What training is provided?

Franchisees will attend an initial induction training program at the Dawn Breakers Head Office in Andover.

The training is designed to be interactive and dynamic, engaging all learning styles. It will be residential with a mix of practical training, classroom training and attending existing classes. Current instructors will be on hand during induction training to offer support and insight.

Dawn Breakers Business | Fitness Class Franchise

The Dawn Breakers Basic Standards Training will include:

  • Corporate induction
  • Class content & syllabus
  • Dawn Breakers product range
  • Point of sale and display materials
  • Dawn Breakers client service
  • Dawn Breakers standards
  • Being a Franchisee – what is expected
  • Operating a Dawn Breakers Business

Dawn Breakers Business | Fitness Class Franchise

You’ll attend the whole course, which is delivered through a combination of classroom-based and practical training.

What sort of benefits might I realise once the business has matured?

Realistic projections indicate that Franchisees can expect to achieve a turnover of £56,000 in Year 1; £135,000 in Year 2; £170,000 in Year 3; £200,000 in Year 4 and £235,000 in Year 5.

*these are potential turnover figures that will vary depending on number of courses per programme run.

A Franchise opting to run more than one Dawn Breakers Franchise within their territory can expect this figure to increase exponentially.

What investment is required?

  • The Franchise fee (including turnkey package) of £19,950
  • Minimum Investment Requirement of circa £2k – 20k

The set-up costs associated with establishing a Dawn Breakers Franchise should be relatively low. A cash flow requirement of approximately £4,000 on top of the Franchise fee is modelled to be sufficient to keep the business cash positive. This is because the Franchise fee includes a turnkey package of training, equipment and support.

Find out more about the Dawn Breakers Business Opportunity and how you can run your own Fitness Class Franchise. Click below now!

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