The powerful premise of Raring2go! is to connect local family friendly businesses and events with local families. Initially Raring2go! franchisees accomplished this with their now iconic quarterly produced print magazine.
Raring2go! is looked upon as the go-to-guide for parents and children across the UK. However, over the years their offering has expanded significantly and now encompasses website promotion, email marketing campaigns and social media shout outs for local businesses.
As a Raring2go! franchisee you benefit because each one of these formats is income generating. And you will find, as their franchisees do now, that most of your customers will be keen to promote themselves online and in print. They will buy packages of promotion and support guided by you as to the best combination and frequency.
You will be fully trained and supported by Raring2go!'s franchisee network too. Each one of their franchisees is an accomplished editor with a keen sense of what works well and a track record, using theirsuccessful sales and marketing blueprint on how to approach local businesses with a package of appealing offers. They just love to help new franchisees.
Highly accessible start up options with investment ranging from £6,995 + VAT to £15,995 + VAT designed to give new franchisees the best possible start in their Raring2go! Business
Flexible home based working where you’ll spend an average of 24 to 30 hours a week working on your business.
A genuine Life / Work balance with 13 weeks of holiday per year possible and no costly and time consuming daily commute
Work from home around your family and never miss another school play, parent teacher evening or sports day
Highly targeted advertising for family facing businesses direct to local families. Advertising options are offered across print, online and social media channels. Raring2go! is multi channel with equal focus on all facets.
Raring2go! has been operating since 2006. They have a mature network of 45+ territories across the UK. Many of their network are on second franchise agreements and see are on their third. Raring2go! also have a healthy natural churn with resales achieving excellent returns for franchisees.
The ongoing investment from the franchisor in the brand, products and training. Raring2go! rebranded in 2018 and invested heavily in their central marketing and promotional materials.
Raring2go! has implemented new training across sales, marketing and social media. They also stand out as their Platinum Start-up package is comprehensive and offers a genuine ‘no working capital needed' aspect.
In essence they offer a 12 month cost free operating period in which franchisees establish themselves in their territories without the distraction or hindrance of overhead costs.
Raring2go! innovate and introduce new revenue generating opportunities such as the Raring2go! awards which see franchisees develop a generous uplift in revenue.
Raring2go! franchisees collaborate closely at local, regional and national level so there really is a collaborative team spirit to being a Raring2go! franchisee.
To sell advertising to local businesses across all Raring2go!'s platforms - ink on paper, pixels on screen and posts on social media.
To ensure a healthy balance between paid for advertising and interesting and engaging local feature content.
To liaise with designers to layout the magazines as per the flat plan and to ensure that local schools distribute the magazines to their pupils.
A typical day will include telephone work speaking with current clients and nurturing new ones, face to face meetings and email correspondence with advertising clients for both print editions and their own area specific websites.
Compiling lists of local events and activities relevant and interesting to the target market of primary school children and their families.
Producing editorial/feature content. A great deal of material is available free of charge to franchisees on the Rarin2go! franchisee portal.
An average Raring2go! Business Owner works circa 24 to 30 hours per week.
Absolutely. Raring2go! is not part time but it is very flexible. Most franchisees are parents of school age children who want to maintain the flexibility of caring for their family whilst working on their business and earning an income.
Greater time input is required at the beginning of the journey with Raring2go! naturally, but in time, most of their franchisees are able to take nearly all of the school holiday time (13 weeks) off in order to have no childcare costs and spend time with their families.
Raring2go! provide full training, but ideally all franchisees will need either experience of or a natural disposition for sales. This means being fearless in picking up the phone or starting a conversation with people they don’t know .. yet! One important element of the Raring2go! start up package includes one on one sales training, delivered remotely by a carefully selected and independent sales training company.
Franchisees will need to be able to build strong working relationships with businesses and have the confidence to sell advertising space via phone, face to face, email and letters.
Franchisees will need an eye for detail and also not be afraid to roll up their sleeves when production time approaches as this can be a pinch point but it happens but four times a year.
Raring2go! provide full training in all aspects of their IT systems which include their bespoke Magazine Management System, Franchisee Management System, and website content management system for their website.
They also train them in running the awards and using social media effectively for business. Focused sales training is delivered by a trusted third party provider.
Raring2go! is a seasonal, quarterly magazine so there are four editions per annum. Each edition is a minimum of 32 pages x 10,000 copies.
Clearly, as each Raring2go! Business matures, the page count and production quantities increase. This in turn brings slightly higher print costs but also increased profitability through advertising revenue.
Raring2go! holds an annual conference every year where all franchisees attend to exchange best practice ideas, present suggestions and compare working practices. The conference normally takes place in mid-January as this is when there is a natural lull in production between winter and spring editions.
Raring2go! fluctuates venue for the annual conference between the north, the midlands and the south. In addition, throughout the year there are numerous regional meetings between franchisees where the head office team also attends. Our franchisees work really tightly with one another and the value of their regional meetings is enormous.
Yes. Raring2go! offer an incentive for franchisees to purchase additional territories. Quite a few of their franchisees already have second and third territories.
A rewarding and flexible home based business which will be an appreciating asset. It will grow in value as long as the franchisee works in and on their business. A regular monthly income (as long as the franchisee puts in the effort and time). The option of being very much available for your family commitments. Generous holidays including all 13 weeks of schools holidays per year. No child care costs. No stress or expensive commute. Membership of a network of brilliantly engaged franchisees who work with one another locally, regionally and nationally.
Raring2go! delivers an incredibly accessible business for the would-be entrepreneur by offering three levels of start up package for purchasing a Raring2go! franchise.
Depending on your circumstances you may choose to finance the entire purchase from personal funds. Alternatively, as an established and proven franchise, funding for new franchisees is available from various high street banks. Typically, they offer around 75% loan to value, subject to terms and conditions. We will happily make the connection if you are interested in securing bank funding.
I have achieved so much in my confidence, building friendships, getting out into networking groups. If you’re thinking of working for yourself, to have a great job opportunity that is flexible around your family and lets you still do everything you need to do for your family then Raring2go! is for you.Kiri St George Editor Raring2go! - Worthing
I have never felt the value of being in a team more than in these last few months. Although I am my own boss, the support of our franchisor during lockdown, has been second to none. That support has seen regular and honest communication; training; practical advice; forward planning; and pulling together all editors to share ideas on how best to support customers and motivate each other.Sally Walters, Editor Raring2go! – Kidderminster & Stourbridge
I’m proud to be part of the Raring2go! national family and love what I do. Every day brings something new and we not only help local families have fun and make the most of the local area but we help local businesses reach those families, helping our local areas thrive. What’s not to love about that? #Raring2go!Victoria Withy Editor Raring2go! - Aberdeen City & Shire
An enviable life / work balance
No childcare costs, no stressful commute, up to 13 weeks holiday per year
Part of an established, trusted and respected national brand