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babyballet Franchise News
babyballet® has been able to celebrate a period of great success and industry recognition with contributions made by Lucy.
Franchise Information
  • BFA Membership StatusAssociate
  • UK Years Established15 years
  • Current UK Coverage40%
  • Franchisee Support Staff10
  • Personal Investment Req.£3,500
  • Total Startup Cost£11,760
  • Territory-based business locationYes
  • Business to consumer servicesYes
Next Steps

Lucy Crabtree Pirouettes into Place as New MD of Babyballet®

11th January 2022

Lucy Crabtree Pirouettes into Place as New MD of Babyballet®

babyballet® has had a lot to celebrate since reopening its doors and welcoming thousands of families back into their classes. And none of that could have been achieved without the direction of their committed head office team, which includes their newly appointed UK Managing Director, Lucy Crabtree! The 26-year-old fondly known as ‘Miss Lucy’, has now worked for babyballet® for 10 years, and during that time has risen through the ranks at the children’s dance franchise to get her to the position she is in today.

Beginning her babyballet® journey in 2011 as a Saturday assistant, Lucy’s enthusiasm soon became apparent, and her infectious personality and commitment has been recognised by franchisees, customers, colleagues and suppliers alike. Over the years, Lucy has occupied roles such as Party Assistant, Party Host, Teaching Assistant, Dance Teacher, Events Host, Events Manager and Social Media Assistant. Through gaining valuable knowledge of the company at different levels, Lucy remained determined to become one of babyballet® ’s most important assets and since completing qualifications in digital marketing and becoming Marketing Manager at the head office in 2016, has used her extensive experience to springboard herself into the vital role of UK Managing Director.

Lucy said:
“Being asked to become MD is an absolute dream come true for me! Not only have I grown up at babyballet®, but the people I have met and the opportunities I have been presented with have been beyond incredible – I feel very lucky to have been able to experience so much already in my career.

“Reflecting not only on myself, but how the business has developed over the last 10 years, is by far my highlight. We have achieved so much, which has been affirmed by not only making it through the last 18 months, but thriving as a dance franchise, network and business. I have always had an unwavering passion for the mission and ethos of babyballet® so I am incredibly proud to step into this new position and use this immense belief in the brand to drive the company to new heights. All I can say is watch this space, babyballet® is so much more than just a dance class and I have big plans for the future!"

babyballet® Franchise - Lucy Crabtree

Lucy has been a key figure in the development of the brand and business, including being instrumental in developing key partnerships with brands such as e-One Peppa Pig and leading national campaigns. During the pandemic, babyballet®’s Free Lockdown Programme delivered educational, online content to over 16,000 children across the nation and encouraged them to be active whilst they were stuck at home.

As well as this, throughout Lucy’s 10 years at babyballet®, she has fronted charity fundraising which has resulted in raising over £1,000,000 for various charities across the UK. These charities include Tommy’s Baby Charity, Caudwell Children, Children in Need and Comic Relief.

Claire O’Connor, the founder and CEO of babyballet®, explained:
“This positive appointment is a significant and exciting development for the business.  Lucy is an extremely talented and driven lady with a decade of experience of the brand, which will allow her to successfully manage the UK franchise business to the next level.

“The company is at the start of an exciting new growth chapter with a solid plan to enrich and support existing franchisees as well as increase the number of franchisees throughout the UK. Lucy’s fresh and vibrant leadership will be instrumental to this exciting phase in our business development, and I have immense faith in her ability to deliver above and beyond on the objectives.”

babyballet® has been able to celebrate a period of great success and industry recognition with contributions made by Lucy. Most notably, the Most Loved Music, Dance and Performing Arts Franchisor or Independent with 30+ Leaders has been awarded to babyballet® by ‘What’s on 4 Kid’s Awards’ for the third year running.  Not to mention ‘Loved by Parents’ Platinum award for Best Baby/Toddler Class in the UK and Dance Franchise 2020 in CV Magazine’s ‘Franchise Awards’ have all been collected by the children’s dance school during Lucy’s time as an important member of the team, which is currently celebrating officially becoming a 5-star franchise following an incredibly successful debut year with WorkBuzz. As well as this, Lucy herself has been commended for her amazing work with the dance business and was awarded the Remarkable Achievement award at the What’s On 4 Kids awards!

For more information on how to join Lucy and the team in an exciting new chapter for babyballet® please click below

babyballet® Wins Most Loved Activity in National Awardsbabyballet® Wins Most Loved Activity in National Awards

21st January 2022

babyballet® has been awarded the What’s on 4 Kids ‘Most Loved Music, Dance or Performing Arts Activity Franchisor or Independent with 20+ Leaders Overall'.

babyballet® Sets Off On New Adventure with Their First Magical Bookbabyballet® Sets Off On New Adventure with Their First Magical Book

18th January 2022

babyballet® has embarked on a new magical adventure, with its first ever book release!

Keeeep Dancing! Strictly Spin-Off Showcased Local 83-Year-Old Barbara as a Dance InspirationKeeeep Dancing! Strictly Spin-Off Showcased Local 83-Year-Old Barbara as a Dance Inspiration

14th January 2022

Barbara Peters, 83, put her best foot forward as the dance legend stepped into the small screen!

babyballet® Celebrates Being Back-To-Show Businessbabyballet® Celebrates Being Back-To-Show Business

23rd November 2021

As children across the nation are returning back-to-school, babyballet is well and truly back-to-show business!

babyballet® celebrates successful debut in WorkBuzz survey with 5-star reviewbabyballet® celebrates successful debut in WorkBuzz survey with 5-star review

5th October 2021

babyballet® has demonstrated its position as an industry leader of children’s dance franchising.

What Our Franchisees Say

It’s my 8th year as a babyballet franchisee and I still absolutely love it! The magic of teaching preschoolers their first steps combined with the flexibility of being my own boss, all the while knowing that I have the backing and support of such a fantastic brand, is just the best feeling ever.Miss Leanne babyballet® Franchisee, Livingston and Falkirk


It is a whole year since I started my babyballet franchise and it has been the fastest year of my life! I’ve absolutely loved it and can’t wait to see what each year brings. This was easily the best decision I’ve ever made. Thank you so much to the head office team for welcoming me to the family with open arms, and to Claire for being such a fab big boss and inspiration.Miss Suzy babyballet® Franchisee, Worsley and Walkden


The training to join the babyballet franchise family was fantastic. During the initial training course, every aspect of running a business was covered – from office and admin management through to running the dance classes themselves. From day one I felt like part of the babyballet team and nothing was too much trouble – no matter how many questions or queries I had!Miss Jessie babyballet® Franchisee, Dartford, Bexley and Bromley


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