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Pyjama Drama News
In 2017 Pyjama Drama decided to branch out and look for other ways for children to enjoy the immense benefits of their approach – and Pyjama Drama Learning was born.
Franchise Information
  • BFA Membership Status-
  • UK Years Established16 years
  • Current UK Coverage30%
  • Franchisee Support Staff4
  • Total Startup Cost£6,650
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Pyjama Drama Branches Out…

4th January 2022

Pyjama Drama Branches Out…

Pyjama Drama are perhaps best known for their team of incredibly talented franchisees who visit schools and nurseries to deliver their unique drama and imaginative play programme. If you’ve ever been fortunate enough to be at a Pyjama Drama party or have taken your child to one of their classes or shows, you know just how magical these guys are! Children areobsessed with the classes and adore their teachers, they have so much fun without realising just how much they’re learning. Back in 2017, Pyjama Drama decided to branch out and look for other ways for children to enjoy the immense benefits of their approach – and Pyjama Drama Learning was born; a sister company which creates CPD opportunities, resources and curricula for nurseries and schools.

Since then, Pyjama Drama have won two Teach Early Years awards in recognition of the work they do with early years practitioners. In 2021, they were awarded the 5* award in the CPD category for their online course, ‘An Introduction to Early Years Imaginative Play’. In 2020, they were awarded the 4* award in the communication and language category for their resource pack, ‘The Way I Feel’. And both years running, they were shortlisted for their online course, ‘How to Become an Expert in Early Years Imaginative Play’ – the very course that acts as a foundation for all franchisees who join their team.

These resources and training opportunities not only raise the profile of franchisees, but they offer an additional income stream for them. Franchisees can earn commission when products are sold in their area.

Sarah Owen, founder of Pyjama Drama says, “It’s such an honour to be shortlisted, let alone win! These awards are very competitive, and it feels wonderful to have had our hard work recognised. But the biggest buzz comes from hearing back from our customers who have taken our courses and then gone back into their classroom or nursery and put what they’ve learned into practice – the feedback is incredible.”

And that’s not all, back in March of 2021, Pyjama Drama launched an anti-bias, anti-bullying curriculum for Primary Schools, something else their franchisees have benefited from.

Sarah explains, “When we were accepted as Core Members of the Anti-Bullying Alliance, we decided to work with our franchisees to create some anti-bullying sessions which they could sell and deliver in schools and nurseries. The great things is that they were a collaborative project – the whole network worked together at our annual seminar to develop the sessions and all we’ve had is positive feedback.”

Pyjama Drama have also recently been accepted as partners of The Sex Education Forum, another indication of just how seriously they take their commitment to education.

It seems there are many strings to the Pyjama Drama bow! It will be exciting to see what the next 12 months brings both for Pyjama Drama, and their franchisees.

For more information on the Pyjama Drama franchise opportunity just click below

Pyjama Drama Expand into China!Pyjama Drama Expand into China!

31st March 2022

Pyjama Drama are excited to bring their magic to Shanghai - and then further across China!

What Our Franchisees Say

I’ve been a Pyjama Drama franchisee for almost 10 years now and I can honestly say that it’s been the best 10 years of working life that I’ve ever had.Sarah Watt, Cumbria


Investing in a Pyjama Drama franchise has been the best decision I have ever made. Not only has it given me time with my family, but I have created a business I am proud of.Emma Knighton, Trafford


The amount of joy, creativity and positive energy that fills my day now is unlike any job I’ve ever had!Kirsty Dorling, Southampton


Why Choose Us

Earn an additional income stream from the sister company, at no extra cost!

No use of props or costumes

Sessions incorporate all the elements of drama; music, movement, pretend and play!

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