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Razzamataz Theatre Schools Case Study
Shanley Booth launched Razzamataz Derby in 2007 and has renewed her franchise agreement for a further five years.
Franchise Information
  • BFA Membership StatusAssociate
  • UK Years Established18 years
  • Current UK Coverage30%
  • Franchisee Support Staff10
  • Personal Investment Req.£6,000
  • Total Startup Cost£11,994
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Razzamataz Theatre Schools Franchise Provides Longevity

Most young performers are told to get a 'back up plan' if it doesn’t work out or indeed when they retire. For a dancer, retiring can start anywhere from the age of late twenties so finding a fulfilling career after performing is something that is on the minds of dancers from the outset.

Razzamataz - Shanley BoothIt was clear from an early age that Shanley Booth was born to perform. She started dancing as a child at her local dance school where she did many different styles and performed in shows in and around Blackburn. Shanley went on to study at the Midlands Academy of Dance and Drama in Nottingham and then went on to perform both nationally and internationally. Shanley was one of the first to own a Razzamataz franchise and loves passing on her wealth of knowledge to the students at her schools.

Razzamataz Derby is now in its tenth year and Shanley has renewed her franchise agreement for a further five years.

Shanley says:
"As a former dancer, I knew that I wanted to stay in the industry because an office type job just would not have suited my personality.  Although I have also been involved in the fitness industry, it is Razzamataz that has really provided me with stability and the chance to have a successful business."

Shanley and her school Razzamataz Derby has built up an excellent reputation in her area and many of her students have benefited from her industry contacts:
"Kirsty Holland has been a student with me since day one.  Although she’s now 18 and will be leaving, I was delighted to introduce her to the entertainment’s manager at Alton Towers who chaperoned for the Derby show and spotted Kirsty’s potential. After an audition, Kirsty was offered a job in the interactive entertainment team at Alton Towers."

Since Razzamataz successfully appeared on BBC’s Dragons Den, the theatre school franchise has been able to offer so many more products that franchisees can choose to take advantage of. These include Razz Tots, parent assisted classes for two and three year olds, Razz Parties, an original way to host a party for children and Razz Project Intense a class designed to support students who wish to pursue a professional career within the performing arts.

There has also been strategic industry contacts which has grown Razzamataz’s reputation and increased brand awareness. These include partnerships with The Stage newspaper, Universal Studios, First Choice, Eurocamp, Her Majesty’s Theatre, Disneyland Paris and the 02.

Shanley adds:
"The high-profile partnerships have been great to build excitement in my school.  We recently attended a workshop with Ashley Banjo from street dance crew Diversity, which was not only terrific fun for our students but also a great marketing tool for me to use as a business."

There are almost 50 part-time Razzamataz schools up and down the UK with Principals coming from a wide range of backgrounds, achieving successful businesses that fit flexibly around their lifestyles.

Being part of a franchise has enabled many people to launch their own successful theatre schools even if they have not got any business background or contacts in the performing arts industry. Razzamataz Principals include teachers, stay at home parents, young graduates and retired performers.

To find out more about franchising with Razzamataz Theatre Schools and discover what it is like to run a part-time theatre school just click below

Long Term Career Option with a Razzamataz Theatre Schools FranchiseLong Term Career Option with a Razzamataz Theatre Schools Franchise

Many people have have found a rewarding long term career through franchising with Razzamataz Theatre Schools.

Razzamataz Theatre Schools Provides Careers for Retired PerformersRazzamataz Theatre Schools Provides Careers for Retired Performers

Razzamataz Theatre Schools franchise, with almost 50 schools throughout the UK, has many retired performers as Principals.

Business Success Through Buying a Razzamataz Re-sale FranchiseBusiness Success Through Buying a Razzamataz Re-sale Franchise

Nick Furlong and Gemma Hextall bought Razzamataz Sutton Coldfield in June 2015.

Jessica Chandler Smith Opened Razzamataz Brentwood in September 2017Jessica Chandler Smith Opened Razzamataz Brentwood in September 2017

Jessica Chandler Smith has seen her Razzamataz franchise in Brentwood achieve huge success in just a few short weeks.

Former Student Turns EntrepreneurFormer Student Turns Entrepreneur

Lauren Kirkbride joined Razzamataz Theatre Schools as a student and now runs her own franchise.

Razzamataz Franchise Expands With New RecruitsRazzamataz Franchise Expands With New Recruits

The new Principals at Razzamataz are all set for their September openings after completing a week long extensive training session.

Razzamataz Theatre Schools Franchise Provides LongevityRazzamataz Theatre Schools Franchise Provides Longevity

Michael French launched Razzamataz Barnet in April 2012 and has recently renewed his franchise agreement for a further five years.

Career Change Leads Debbi Ledwith To Become Razzamataz Theatre School OwnerCareer Change Leads Debbi Ledwith To Become Razzamataz Theatre School Owner

Debbi Ledwith, Principal of Razzamataz Newbury, launched her school to allow her to spend more time with her three children.

Age is no barrier to Razzamataz franchise business growthAge is no barrier to Razzamataz franchise business growth

Proving that age is really just a number, Pam Dixon, has run her Razzamataz Theatre Schools franchise since 2008.

Franchising is a long-term career option for Charlotte YoungFranchising is a long-term career option for Charlotte Young

Charlotte Young, the Principal of Razzamataz West Cumbria first became a franchisee in October 2006.

New Razzamataz Theatre Schools in London and the North East set to openNew Razzamataz Theatre Schools in London and the North East set to open

The Razzamataz Theatre Schools network continues to grow with the launch of two new London schools as well as a school in the North East.

The benefits of buying a re-sale Razzamataz franchiseThe benefits of buying a re-sale Razzamataz franchise

At Razzamataz's recent training week, three new franchisees who have bought franchise re-sales, joined the franchisees who are launching in new territories.

Teachers use their skills to launch Razzamataz businessesTeachers use their skills to launch Razzamataz businesses

Razzamataz have a number of franchisees who are either former teachers or combining part-time teaching with being a Razzamataz franchisee.

What Our Franchisees Say

I specifically wanted to go for a franchise, and in particular Razzamataz because of the support from Head Office and other Principals. This is a network of theatre school owners so you are in business for yourself but not by yourself.Alison Beveridge, Razzamataz Durham.


Buying into a franchise is an excellent way to begin running your own business. You have all the benefits of working for yourself but the added support and proven success of a well established and recognised brand. For a person new to business, it is ideal.Helen Green, Razzamataz Sheffield


The support from Head Office is fantastic and they are always there to listen and to guide you through. You are getting advertising/marketing ideas, contacts and systems provided for you that you may not have if you were to open an independent school.Amy Latchman, Razzamataz Rickmansworth.


Why Choose Us

Affordable part time performing arts lessons

TWO franchises for the price of ONE!

One of Dragons Den most successful investments!

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