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Bright & Beautiful Case Study
Katie Astles is swapping IT for ironing as she launches her own eco-friendly Bright and Beautiful franchise. With her new business Bright & Beautiful Katie will also be creating a number of jobs for other women and men who want to have a career but not at the expense of family life.
Franchise Information
  • BFA Membership StatusAssociate
  • UK Years Established7 years
  • Current UK Coverage35%
  • Franchisee Support Staff10
  • Personal Investment Req.£2,000 approx
  • Total Startup Cost£17,995 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
Next Steps

Katie Astles brings health conscious housekeeping franchise to Sandbach

Katie Astles has spent the past 16 years working in Information Technology for large companies including Unilever and Atos. But now she is swapping IT for ironing as she launches her own eco-friendly domestic homecare business, Bright & Beautiful.

Bright & Beautiful - Katie AstlesStarting on a Customer Support Helpdesk in Atos Katie moved on to work as an IT Change Manager before joining RR Donnelley as a European IT Change Manager creating and managing their IT Change process as well as providing training to all of the firm’s European IT teams. Katie then worked at Unilever before having her first son Leo and then she went to work at Radius Payment Solutions. After her second son Toby was born in February this year Katie decided to launch a profitable and flexible business that she could build around her family.

Having spent all her working life in an IT role, Katie wanted to find a new way of working that would allow her to take a new direction in her life, to have more flexibility in her working day as a busy mum and to stay true to her green values. With her new business Bright & Beautiful she will also be creating a number of jobs for other women and men who want to have a career but not at the expense of family life.

Katie’s new Bright & Beautiful business is also set to bring a very different domestic housekeeping service to the area, using only eco-friendly and non-toxic products and delivering ethical, professional and eco-friendly cleaning, tidying and laundry services.

Katie says:
"Starting my own Bright & Beautiful business really is all about wanting to make a difference and to improve lives – from doing a great job for my clients who value their time, to training my team of professional housekeepers to be the best in class, to being able to build a business that allows me and my team to enjoy work and home life equally. The ethos behind Bright & Beautiful is all about empowering people, so it is great to be able to work with others locally who share this mindset.
“Equally important to me is the eco-friendly ethos behind all our housekeeping and management practices, especially at a time when allergies are on the increase. The average home now has over 60 toxic chemicals in it, so we make a point of only using non-toxic and green products to really support the health of our clients, their children and pets."

Bright & Beautiful is an award-winning business model that was founded by entrepreneur Rachel Ray in 2007. A busy working mum herself, Rachel spotted a gap in the market for a domestic cleaning company that provided full fair employment rights for its team, non-toxic cleaning products and an exceptional housekeeping service for its clients. Since then the business has grown from strength to strength with franchisees around the UK employing carefully vetted professional housekeepers and servicing thousands of clients.

Find out more about the Bright & Beautiful franchise for yourself by clicking below

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Milton Keynes mum Cecilia Amaeshike is swapping higher education for housekeeping as she launches her own Bright & Beautiful business.

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Katarina Ocalan is swapping banking and finance for cleaning and ironing as she launches her own Bright and Beautiful business in Wallington.

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Tracey Wheat is swapping cats and dogs for cleaning and ironing as she launches her own Bright & Beautiful business.

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Joy Sargeant is swapping HR for housekeeping as she launches her own Bright & Beautiful business in Birmingham.

Silviu Bompa launched his Bright & Beautiful business in ChesterSilviu Bompa launched his Bright & Beautiful business in Chester

Silviu Bompa has now swapped hospitality for housekeeping with the launch of his own eco-friendly domestic homecare business in Chester, Bright & Beautiful.

Eco-Friendly Business Launch for Glasgow MumEco-Friendly Business Launch for Glasgow Mum

Lynn Hutchinson brings health conscious housekeeping to Glasgow with Bright & Beautiful.

Simon and Liz Baker to start running Bright & Beautiful in Sutton ColdfieldSimon and Liz Baker to start running Bright & Beautiful in Sutton Coldfield

Simon and Liz Baker are about to embark on their first business venture together, running Bright & Beautiful in Sutton Coldfield.

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Katalin Pfortner is on a mission to prove that you really can balance work and a family with the launch of her Bright & Beautiful business.

Helen Opie swaps international career for Bright & Beautiful businessHelen Opie swaps international career for Bright & Beautiful business

Helen Opie started her Bright & Beautiful business as it allows her to have a career that is both flexible and family friendly.

Gary Ross launches Bright & Beautiful FormbyGary Ross launches Bright & Beautiful Formby

Gary Ross decided to launch his own Bright & Beautiful business which would enable him to work locally and see more of his young family.

Julie Brookes Launches Bright & Beautiful in SheffieldJulie Brookes Launches Bright & Beautiful in Sheffield

Julie Brookes is leaving behind a successful 25 year career working as a PA to build her own domestic cleaning and homecare business.

Caroline Campbell is set to clean up with Bright & BeautifulCaroline Campbell is set to clean up with Bright & Beautiful

Caroline Campbell is set to clean up the homes of Staines, Egham, Chertsey, Virginia Water and their surrounds with the launch of her own Bright & Beautiful business.

From CID to Domestic Cleaning with Bright & BeautifulFrom CID to Domestic Cleaning with Bright & Beautiful

Former CID police officer and mum of two Marie Mariegaard has launched her own Bright & Beautiful business.

Carly-Ann Cole launched her Bright & Beautiful business in May 2015Carly-Ann Cole launched her Bright & Beautiful business in May 2015

Carly-Ann Cole is set to clean up the homes of Redhill and Reigate with her Bright & Beautiful business.

Four new business owners for Bright and BeautifulFour new business owners for Bright and Beautiful

Domestic cleaning and home care business Bright and Beautiful welcomes on board four new business owners.

Flexible franchise that gives Jo and unlimited earning potential and a great quality of lifeFlexible franchise that gives Jo and unlimited earning potential and a great quality of life

Jo Wilkinson decided to help look after the homes and families of Lincoln with her Bright and Beautiful domestic cleaning business.

Bright and Beautiful are pleased to introduce Adam and HayleyBright and Beautiful are pleased to introduce Adam and Hayley

Hayley talks about the Bright and Beautiful business that she runs with her husband, Adam, in Manchester, Wilmslow and Alderley Edge.

Introducing Lucie Edwards from Bright and BeautifulIntroducing Lucie Edwards from Bright and Beautiful

Stevenage mum, Lucie Edwards, swaps commuting for cleaning with Bright and Beautiful.

Nottingham Mum becomes Queen Of Clean with Bright and BeautifulNottingham Mum becomes Queen Of Clean with Bright and Beautiful

Sarah Cox will be launching her own Bright and Beautiful cleaning business caring for the homes and families of Nottingham.

Meet Diane Levitt from Bright and BeautifulMeet Diane Levitt from Bright and Beautiful

Diane Levitt talks to us about her Bright and Beautiful business in Shrewsbury & Telford

Introducing Faye McDonough from Bright & Beautiful in Altrincham & HaleIntroducing Faye McDonough from Bright & Beautiful in Altrincham & Hale

Faye McDonough tells us about running her Bright & Beautiful business and being a mum!

Why Choose Us

Bright & Beautiful are bringing this industry up to date with ethical and fair opportunities for team members, eco-friendly cleaning products

Bright & Beautiful were winners of Outstanding Entrepreneur 2016 in the Northern Power Awards, Winner of Overall Top Franchise Award 2016 with Workingmums, winner of the Best Business and Best Franchisor categories in the prestigious 2016 Best Business Women Awards

Highly profitable and rewarding business for you

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