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Turtle Tots Case Study
Turtle Tots arrives in Northampton.
Ex-Ambulance paramedic to help boost life-saving skills in local tots with launch of new swim classes in Northampton. As someone who knows all too well the importance of life-saving skills, Sally Barnes has turned her focus to helping children to develop confidence and safety skills in the water.
Franchise Information
  • BFA Membership Status-
  • UK Years Established6 years
  • Current UK Coverage40%
  • Franchisee Support Staff10
  • Personal Investment Req.£3,000
  • Total Startup Cost£13,000
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Turtle Tots arrives in Northampton

After seven years of a high-pressure, life-saving career, an ex-ambulance paramedic has quit the flashing blue lights of the emergency services profession for bluer waters, with the launch her award-winning baby and toddler swim programme Turtle Tots, in Northampton.

Turtle Tots - NorthamptonAs someone who knows all too well the importance of life-saving skills, Sally Barnes has turned her focus to helping children to develop confidence and safety skills in the water.

A new mum to a 17 month-old little boy, Sally found that the long hours and pressure of her career as a paramedic was no longer the right lifestyle choice for her new family. Keen to spend more time with her young son but also to work in a field she is passionate about, baby swimming seemed like the perfect choice.

Sally explains:
"I loved swimming as a child and having taken my own baby to Turtle Tots structured swim classes at another location from eight weeks old, I was amazed at how quickly he responded and how confident he has become in the water so early on in his life, that when the opportunity arose for me to launch my own baby swim business, it was a no-brainer."

Transferring her life-saving skills gained as a paramedic to the pool is an ideal transition for Sally and means she can continue to work in an industry where she is doing something worthwhile that will make a difference to the lives of others.

Sally continued:
"I’m aware of the need for quality progressive baby swim programmes in this area and the great thing about Turtle Tots is, it’s perfect for babies right from birth but it is also a progressive baby swim programme. It doesn’t stop at splashing around in the water – although it is about having fun too, but it is also about building that all-important confidence in the water."

Sally’s Turtle Tots baby swim classes are affordable, fun, safe and structured; babies and parents will learn new skills every week and a vital life-saving skill in the process. Sally will also be donating a portion of her revenue to the Warwickshire & Northampton Air Ambulance charity.

Caroline Sparks, Commercial Director of Turtle Tots Ltd commented on the launch of Turtle Tots Northampton:
"Sally’s fantastic skills as a paramedic will stand her in good stead for teaching babies and toddlers to build water confidence. She is patient, friendly and she instantly connected with the Turtle Tots brand and values. We believe that she will bring something truly different to the area and we look forward to seeing her classes blossom in the future".

To find out how to start your own Turtle Tots franchise just click below to request your FREE franchise information pack

 
Meet Three Turtle Tots LicenseesMeet Three Turtle Tots Licensees

Rhiannon Carpenter, Sally Barnes and Vicky Hampshire talk about joining Turtle Tots.

Ex School Teacher Makes Waves with New Turtle Tots Swim ClassesEx School Teacher Makes Waves with New Turtle Tots Swim Classes

A local mum and ex school teacher has just launched her award-winning baby and toddler swim programme Turtle Tots, in the Halifax/Calderdale/Craven/Pendle region.

Award-winning preschool swim programme Turtle Tots arrives in Cumbria and DumfriesAward-winning preschool swim programme Turtle Tots arrives in Cumbria and Dumfries

Vicky Muirhead has purchased a licence from popular baby swim brand Turtle Tots, to provide sessions in Cumbria and Dumfries.

Introducing Jodi O’Connor from Turtle Tots in East Berkshire and South BuckinghamshireIntroducing Jodi O’Connor from Turtle Tots in East Berkshire and South Buckinghamshire

Jodi O’Connor runs Turtle Tots in East Berkshire and South Buckinghamshire and tells us why she chose to buy a Turtle Tots licence.

What Our Franchisees Say

One year on and I can honestly say Turtle Tots is the best thing I have ever done. Thank you for all your support!Gill Currie, Fife


It�s about a year since I first spoke to you about getting involved in Turtle Tots. So thank you ladies for one of the best, most stressful, most rewarding and most interesting years of my life. Every day is an adventure and I wouldn't change a thing.Kirsty McNiece, West Lothian and Perthshire


Celebrating a year of running my own business. Best decision I ever made. If you're thinking about it, do it.Jodi O'Connor, Bucks and Berks


Why Choose Us

Turtle Tots is a fun, flexible and scalable business with multiple revenue streams.

An innovative and unique swimming programme, from pregnancy to pre-school.

Trademarked in the UK, Australia and Ireland!

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