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Oscar Pet Foods Case Study
The Potential of OSCAR for Abi Russell.
OSCAR has been a big step for Abi Russell, at nineteen and with the backup support of her parents, she is running her own franchise business.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established24 years
  • Current UK Coverage60%
  • Franchisee Support Staff16
  • Personal Investment Req.£8,995
  • Total Startup Cost£20,000 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

The Potential of OSCAR for Abi Russell

OSCAR has been a big step for Abi Russell – at nineteen, and with the backup support of her parents, she is running her own franchise business, which she combines with the opportunity to gain a recognised qualification in pet nutrition.

OSCAR - Abi RussellAbi's mother Julie was eager to explain:

"As parents, we wanted to help secure a career for our daughter. We knew Abi didn't have the self-belief to face the realms of university while wondering what the future held after years of study.  Not for the want of trying Abi was prepared to learn from work experience, and I must say she gave everything a good chance, only to realise that these mundane jobs offered few prospects. However, the idea of an apprenticeship made good sense, but the biggest question was what to do?

Abi has always found confidence around animals and our dogs inspired the idea of working with pets – more so after seeing an OSCAR van in the area. We visited the OSCAR website and were very impressed by the facts and figures, the products and services and the addition of an educational course in pet nutrition. This promoted us to try the food for our dogs – the message was loud and clear and more so when a franchise resale business became available in our area.

OSCAR was definitely worth waiting for and to see how Abi is progressing is so rewarding. As a youngster, she is self-taught on how to put social media into practice, and while the ideas keep coming we continue to work as a team. With existing customers to support, telesales appointments to follow up and summer shows to attend we can see, at this early stage, just how much potential our area holds."

As for Abi, she says:

"I'm really lucky. I have my own business and, thanks to the OSCAR support team, I can still find time to enjoy the company of my friends, while appreciating how Mum and Dad are guiding me towards the development of a business that will set me up with a promising career."

Find out how you can start your own OSCAR Pet Foods franchise by clicking below to request your FREE franchise information pack

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What Our Franchisees Say

With over sixteen years experience in the franchise industry, at management level, I know that OSCAR offers the benefits of a tried and tested system. To find a franchisor with a high quality product and level of service was an added bonus.Hugh Allam - OSCAR Pet Foods - Woking


The OSCAR Training Scheme embraces all the skills required to build a successful business, and can be tailored to suit individual strengths and weaknesses. The training will have a positive impact on the business if there exists a determination and drive to implement it fully from day one.Frank Newsome - OSCAR Pet Foods - Wrexham


I had the desire to work for myself but wanted the reassurance of not going totally alone. I liked the OSCAR approach – taking every opportunity to speak with other franchisees before making my final decision.Kim Stanier - OSCAR Pet Foods - Birmingham


Why Choose Us

All OSCAR franchisees receive automatic registration to 'Outbound' telemarketing campaign covering your area

PR launch with full support including a competition with a local publication

OSCAR Nutritional Advisor Qualification from Myerscough College

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