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Turtle Tots Case Study
Award-winning preschool swim programme Turtle Tots arrives in Cumbria and Dumfries.
Vicky Muirhead has purchased a licence from popular baby swim brand Turtle Tots to provide sessions in Cumbria and Dumfries and hopes to boost water confidence in young children with her specially designed classes.
Franchise Information
  • BFA Membership Status-
  • UK Years Established6 years
  • Current UK Coverage40%
  • Franchisee Support Staff10
  • Personal Investment Req.£3,000
  • Total Startup Cost£13,000
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Award-winning preschool swim programme Turtle Tots arrives in Cumbria and Dumfries

A mum from Gretna has just launched her award-winning baby and toddler swim programme in the Cumbria and Dumfriesshire region.

Turtle Tots - Vicky MuirheadHaving ditched her 16-year logistics career, Vicky Muirhead has chosen a new path. Keen to spend more time with her young son and with a passion for the importance of good swimming skills, Vicky has purchased a licence from popular baby swim brand Turtle Tots, to provide sessions in the local area and hopes to boost water confidence in young children with her specially designed classes.

Vicky fell in love with the idea of baby swimming sessions the moment she immersed her own son in the water at Turtle Tots lessons in Glasgow where her and her partner have just re-located home from. Having discovered there was little of a similar nature on offer in her local area, Vicky was quick to capitalise on this opportunity with the launch of her new business.

Vicky said:
"I’ve always enjoyed swimming and just seeing the look on my own son’s face when he attended these sessions made it all the more motivating. I want to see that look on other babies and parents’ faces. The Turtle Tots ethos is so relaxed and friendly, if feels like a personal training session with your little one. Plus it’s great to be able to give them a little exercise work-out and for them to use their limbs in a way that they would otherwise have been unable to experience from birth".

Vicky continued:
"The whole Turtle Tots approach really appealed to me, especially the fact that I get to donate a proportion of my revenue to my chosen charities, because that means I really am making a difference to people’s lives, and that is a great feeling".

Vicky will also be donating a portion of her revenue to two different charities in Scotland and England: JMA Trust and Eden Valley Jigsaw Children’s Hospice in Carlisle.

Caroline Sparks, Commercial Director of Turtle Tots Ltd commented on the launch of Turtle Tots Cumbria and Dumfries:
"Vicky is a natural in the water and with young babies, being a mum herself she understands how important swimming is as a life-saving skill but she is also keen for her sessions to be fun-filled and nurturing. We are looking forward to seeing her business thrive in the area".

To find out more about starting your own Turtle Tots franchise just click below to request your FREE franchise information pack

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Rhiannon Carpenter, Sally Barnes and Vicky Hampshire talk about joining Turtle Tots.

Ex School Teacher Makes Waves with New Turtle Tots Swim ClassesEx School Teacher Makes Waves with New Turtle Tots Swim Classes

A local mum and ex school teacher has just launched her award-winning baby and toddler swim programme Turtle Tots, in the Halifax/Calderdale/Craven/Pendle region.

Turtle Tots arrives in NorthamptonTurtle Tots arrives in Northampton

Ex-Ambulance paramedic to help boost life-saving skills in local tots with launch of new swim classes in Northampton.

Introducing Jodi O’Connor from Turtle Tots in East Berkshire and South BuckinghamshireIntroducing Jodi O’Connor from Turtle Tots in East Berkshire and South Buckinghamshire

Jodi O’Connor runs Turtle Tots in East Berkshire and South Buckinghamshire and tells us why she chose to buy a Turtle Tots licence.

What Our Franchisees Say

One year on and I can honestly say Turtle Tots is the best thing I have ever done. Thank you for all your support!Gill Currie, Fife


Celebrating a year of running my own business. Best decision I ever made. If you're thinking about it, do it.Jodi O'Connor, Bucks and Berks


It�s about a year since I first spoke to you about getting involved in Turtle Tots. So thank you ladies for one of the best, most stressful, most rewarding and most interesting years of my life. Every day is an adventure and I wouldn't change a thing.Kirsty McNiece, West Lothian and Perthshire


Why Choose Us

Turtle Tots is a fun, flexible and scalable business with multiple revenue streams.

Trademarked in the UK, Australia and Ireland!

An innovative and unique swimming programme, from pregnancy to pre-school.

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