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Oscar Pet Foods Case Study
Joanne Walker runs her OSCAR business in Winchester.
By finding a business to suit her interests and love of animals, Joanne Walker discovered her future career with OSCAR.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established24 years
  • Current UK Coverage60%
  • Franchisee Support Staff16
  • Personal Investment Req.£8,995
  • Total Startup Cost£20,000 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Joanne Walker runs her OSCAR business in Winchester

By finding a business to suit her interests and love of animals, Joanne Walker discovered her future career with OSCAR.

Oscar Pet Foods - Joanne WalkerWorking with OSCAR has allowed me the flexibility to run a business that suits my home life, my hobbies and even more my customers, because I've found a work life balance that meets our respective lifestyles.

I am always focused and able to motivate myself, and had already started planning for my future. Having researched the benefits of franchising through various avenues, I eventually gained confidence in the concept and was keen to accept voluntary severance from a large IT company.

My wish was granted when I met OSCAR at a franchise exhibition.  I have always been associated with animals and to find an opportunity that provided me with both self- employment and pets seemed all too good to be true, and gave me an easy route to making a decision. Prepared for a new challenge and a fresh start, I moved from Shropshire to Hampshire to invest in an area that was clearly waiting for the OSCAR complete pet care service.

I was aware that franchising provided a great foot in the door for a new business because it came with all the elements of guidance, support and comprehensive training. In turn, OSCAR helped me to appreciate the quality of their products and understand how to be a successful franchisee. I was also overwhelmed by the support offered by fellow franchisees, and eight years on that continues.

During my time with OSCAR I have generated a lot of happy customers and seen some very positive results from the products. Being able to resolve many skin problems generated by poor diet has introduced me to many pet related businesses – including a local dog groomer who is very keen to share my expertise with their customers and thus provide me with genuine referrals.

I thrive on positivity, an attribute that is important in business. I continually take advantage of everything that OSCAR has to offer by way of ongoing support. Participating in marketing campaigns with newsletters, leaflet drops and featuring in local media gives me a visual platform when attending shows and calling on customers.  I believe that, as with any business, you only get back what you put in and it pays to go the extra mile.

Find out more about OSCAR franchise for yourself by clicking below

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Introducing Nigel and Bernie Woodhall from Oscar Pet Foods CheshireIntroducing Nigel and Bernie Woodhall from Oscar Pet Foods Cheshire

Nigel and Bernie Woodhall talk about their decision to join Oscar Pet Foods.

Introducing Laurence and Malcolm Slade from Oscar Pet FoodsIntroducing Laurence and Malcolm Slade from Oscar Pet Foods

Father and Son, Laurence and Malcolm Slade, are united in business with Oscar Pet Foods in Kent.

Presenting Neil and Lorraine Stapleton who have been with Oscar Pet Foods for 16 yearsPresenting Neil and Lorraine Stapleton who have been with Oscar Pet Foods for 16 years

Neil and Lorraine Stapleton tell us that they are making the most of the economic climate with Oscar Pet Foods

Shaun and Dawn Brigden - Time Flies When You Are Having FunShaun and Dawn Brigden - Time Flies When You Are Having Fun

One year into their OSCAR business, Shaun and Dawn Brigden, from Burgess Hill, take a moment to reflect on the decision that changed their life.

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OSCAR Pet Foods the perfect family solution for Carole and Steve LaneOSCAR Pet Foods the perfect family solution for Carole and Steve Lane

Find out more about Oscar Pet Foods Franchise and how it works for Carole and Steve Lane

For a Better Quality of LifeFor a Better Quality of Life

Pippa Crow was already an OSCAR customer and very aware of what she was taking on when she approached OSCAR to purchase her franchise.

Martyn takes advantage of the growing pet industry with OSCAR Pet FoodsMartyn takes advantage of the growing pet industry with OSCAR Pet Foods

Martyn Berry took 18 months to decide that he wanted to more into franchising, but the decision of OSCAR Pet Foods was an easy one.

Long Term Amibition turn into success with OSCAR Pet Foods FranchiseLong Term Amibition turn into success with OSCAR Pet Foods Franchise

Claire Taylor, OSCAR franchisee from South Manchester researched the market thoroughly before taking up her OSCAR Franchise.

Brian stops chasing his tail with his OSCAR Pet FoodsBrian stops chasing his tail with his OSCAR Pet Foods

Brian Hulme runs his OSCAR Pet Foods business in Stockport, Greater Manchester.

What Our Franchisees Say

I had the desire to work for myself but wanted the reassurance of not going totally alone. I liked the OSCAR approach – taking every opportunity to speak with other franchisees before making my final decision.Kim Stanier - OSCAR Pet Foods - Birmingham


The OSCAR Training Scheme embraces all the skills required to build a successful business, and can be tailored to suit individual strengths and weaknesses. The training will have a positive impact on the business if there exists a determination and drive to implement it fully from day one.Frank Newsome - OSCAR Pet Foods - Wrexham


From building society management to managing my own business - my future was secured by the OSCAR brand, the OSCAR support and their friendliness.Tracey Marsh - OSCAR Pet Foods - Lewes


Why Choose Us

OSCAR franchisees are provided with 8 days comprehensive in-house training on all aspects of the OSCAR business system

Professional Microchipping Course including starter pack with scanner

Van (contract hire) ready to drive away including full colour livery with reflective branding, rear display racking and deposit paid

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