Being comfortable with the people you are working with was one of the main criteria for Hayley Liddington when it came to choosing her ideal franchise.
Hayley from Islington, North London, had been running her own marketing consultancy for four years following a successful career in publishing and was looking for a franchise business, which would make full use of her skills whilst giving her the life work balance she was craving.
"I did considerable investigation into franchise opportunities by speaking to people in franchising, attending exhibitions and doing extensive online research. When I came across Raring2go! I just felt that they had a very honest approach and there was no hard sell or pressure to buy the franchise. I felt comfortable that they were the type of people I could easily work with."
The Raring2go! Franchise is clearly suited to people like Hayley, a mum of primary school age children looking at achieving the elusive life work balance by managing a home based business alongside running a family. It's always been that way at Raring2go! and it will probably continue to be so.
One thing which impressed Hayley was the value of the Raring2go! start up package. Amongst other significant elements, this included an attractive 6 month licence fee free period and the full production costs of the first magazine.
This initial financial saving meant that Hayley's year 1 operating capital could be met from the proceeds of her first edition of Raring2go!:
"Although I had worked in publishing before I still found the initial training very useful in setting up the business. I was used to working with sales targets so getting customers was not daunting. The business has worked out exactly as I expected. One of the major benefits of the franchise is that I can work the hours I want to work, it is a very flexible job and fits around my lifestyle not the other way round. I can earn a good income and still have time to enjoy a work-life balance which suits me."
"You need to be good at dealing with people and be fairly outgoing as much of the job involves meeting people and persuading them to advertise with the publication. You also need to be business minded, as you want to obviously make the venture as profitable as possible."
Mojo Publishing Ltd, the franchisor of Raring2go! has in recent years injected considerable investment into the franchise to propel it from a home based business opportunity with limited earning potential into a market leading publishing business capable of generating it's owners an income of over £35k per annum whilst still working flexibly.
Freddie St. George, MD of Mojo Publishing says:
"Clearly, the financial rewards come as a result of hard work, determination, commitment and by following the carefully crafted 'system' which makes Raring2go! better than its competitors. We work hard to support our franchisees right from the start so that they quickly get to the 'tipping point' and begin to enjoy the financial freedom and autonomy they previously only dreamt about. We have many franchisees now who have taken on second and third territories, so clearly it's working well for them. We heavily incentivise those additional territories as a further demonstration of our ongoing commitment to our franchisees"
One result of Mojo's major investment is in its online offering. Raring2go! now boasts an all new, completely adaptive website, punching well above its weight and a suite of bespoke online management tools, designed to make the franchisees life easier, portable and more profitable.
Freddie St. George continues:
"The website is now a serious revenue generator which aligns seamlessly with social media platforms to make sure our advertisers messages are seen as clearly and in as many different ways as possible."
Ask Freddie St George to describe his 'ideal franchisee' for Raring2go! and he'll tell you it is someone, mum or dad from an advertising, sales or professional background, looking to make the break and go for it for themselves. Someone who has their own personal monthly sales target, which far outweighs their monthly salary. Someone who is not afraid of hard work and someone with the drive and energy to create a local publishing empire across a cluster of several local territories.
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