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Caremark Case Study
Caremark's Charles Folkes delivers over 3000 hours of care per week to vulnerable individuals in the Redcar and Cleveland area.
Franchise Information
  • BFA Membership StatusAward Winner
  • UK Years Established8 years
  • Current UK Coverage60%
  • Franchisee Support Staff26
  • Personal Investment Req.£30,000 approx
  • Total Startup Cost£29,750 approx
  • Office-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
Next Steps

Introducing Charles Folkes from Caremark in Redcar and Cleveland

Charles Folkes is one of Caremark's most successful franchisees, delivering over 3000 hours of care per week to vulnerable individuals in the Redcar & Cleveland area.

Charles Folkes - Redcar and ClevelandFunding his franchise half from personal capital and from a government-backed loan, Charles decided that a domiciliary care franchise was the most viable option.

"I researched various sectors before reaching the decision that domiciliary care offered the sustainability and a straightforward business model which allowed for positive cashflow and personal reward," he said.

As with all Caremark franchisees, Charles completed the two week training course provided by Lynda Goldmith, Caremark Ltd’s National Training Manager, before opening Caremark (Redcar & Cleveland).

Charles commented:

"(The course) gave me the tools to enter the world of care with confidence. Ongoing support includes a regional support manager and support from the head office team, which covers training, IT and financial aspects".

In his first 18 months of business, the challenge was to be included on the local authority provider list, especially as very little care in their region was privately funded. He credits his wife of over 35 years Julie, for being a driving force behind the success of the business.

"I love the fact that we are involved in providing an essential service to our local community and improve the quality of life of the people we support," Charles added.

In January 2014, Charles was awarded the Achievement Award at the Caremark annual conference, recognising his successes as a franchisee.

Through building volume of clients, despite the constraints of the local authority, Charles is keen to see his franchise continue to grow while ensuring that quality care remains his main objective.

If you would like to find out more about the Caremark franchise for yourself just click below

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What Our Franchisees Say

After doing some research, there was really no doubt in our minds, that the only choice we would be happy with would be Caremark, given the emphasis on care and not profit.– Richard Magrath, Caremark North Down, Ards & Belfast


Since I joined, Caremark has done everything they promised they would do. The support has always been there and Kevin Lewis has even come out and given me a morale boost when I've needed it.Amarjit Gill, Caremark Redditch & Bromsgrove


I researched various sectors before reaching the decision that domiciliary care offered the sustainability and a straightforward business model which allowed for positive cashflow and personal reward.– Charles Folkes, Caremark Redcar & Cleveland


Why Choose Us

A strong ratio of 15:1 between franchisees and Regional Support Managers

CEO and founder of Caremark Kevin Lewis has over 25 years of experience in the UK home care sector

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