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Mumbler Franchise Case Study
After having children Emily Pickard found that her priorities were just different which is why she started a Mumbler franchise which enabled her to work around family life.
Franchise Information
  • BFA Membership Status-
  • UK Years Established7 years
  • Current UK Coverage10%
  • Franchisee Support Staff3
  • Personal Investment Req.£4,225
  • Total Startup Cost£8,450
  • Home-based business locationYes
  • Business to business servicesYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps
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Introducing Mumbler Franchisee Emily Pickard

I am Emily and I run York Mumbler. I previously worked in Brand Marketing – having had a 15 year career working on big brands like Anchor & McCain.

Mumbler | Emily PickardAlthough I loved my job and was fortunate to work for great companies, everything changed after having children and my priorities were just so different. I didn’t want to leave the house as the kids got up (sometimes before) and get home late, have to work away from home sometimes or feel like I wasn’t doing my best.

Although I worked part time in the end, I found that I was compromising – on my job and also on my kids and home.

Taking the leap to run Mumbler full time was a big scary decision – I’m the main breadwinner in our house so I had to make it work. Seven years later and now I can honestly say it was the best decision of my life to make that leap.

The biggest thing it has brought me is freedom and flexibility. I do work really hard on Mumbler and probably as many hours (if not more) then I did before… but it doesn’t feel like work.

I can fit the work in around my family – for example, in the holidays I don’t work in the day but just catch up on the evenings. I absolutely love it and I’m offering such a valuable service to my community too. And when it comes to school runs, school holidays, kids being off ill and bedtimes, I now never miss a thing!

Find out how you can start your own Mumbler Franchise by clicking below

SJ Barker is the owner of Ryedale and Scarborough & Whitby MumblerSJ Barker is the owner of Ryedale and Scarborough & Whitby Mumbler

SJ Barker says that running two Mumbler sites fits in wonderfully with family life.

Caroline Brooks Launched Doncaster Mumbler in September 2018Caroline Brooks Launched Doncaster Mumbler in September 2018

Caroline Brooks says that being a Mumbler franchisee has far exceeded her expectations.

What Our Franchisees Say

I’ve had some lovely feedback from both parents and businesses. It’s especially rewarding helping new parents embarking on the journey - we’re in it together! It’s been a lot of hard work, but I work school hours or catch up around the kids’ activities. Being a Mumbler franchisee has far exceeded my expectations.Caroline Brooks, Doncaster Mumbler


Taking the leap to run Mumbler full time was a big scary decision - I'm the main breadwinner in our house so I had to make it work. Seven years later and now I can honestly say it was the best decision of my life to make that leap.Emily Pickard, York Mumbler


I have the flexibility to work around the family, allowing me to attend school events, manage any sick days, be there to pick them up from school and be their taxi service for after school activities! We love experiencing new activities as a family and Mumbler has allowed that, most of the time the kids don’t realise mummy is working as they are also having so much fun!Anna Winter, North Leeds Mumbler


Why Choose Us

Hugely flexible – no set hours so work the hours that suit you and your family. No childcare costs and no commute.

Be a lifeline in your community – really offering something of value to all parents in your area. Create something that you’re proud of.

High earning potential - driven entirely by your own time and abilities but supported by a close knit group of existing franchisees & Mumbler HQ.

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