Shanley Booth launched Razzamataz Derby in 2007 and has renewed her franchise agreement for a further five years.
Most young performers are told to get a 'back up plan' if it doesn’t work out or indeed when they retire. For a dancer, retiring can start anywhere from the age of late twenties so finding a fulfilling career after performing is something that is on the minds of dancers from the outset.
It was clear from an early age that Shanley Booth was born to perform. She started dancing as a child at her local dance school where she did many different styles and performed in shows in and around Blackburn. Shanley went on to study at the Midlands Academy of Dance and Drama in Nottingham and then went on to perform both nationally and internationally. Shanley was one of the first to own a Razzamataz franchise and loves passing on her wealth of knowledge to the students at her schools.
Razzamataz Derby is now in its tenth year and Shanley has renewed her franchise agreement for a further five years.
"As a former dancer, I knew that I wanted to stay in the industry because an office type job just would not have suited my personality. Although I have also been involved in the fitness industry, it is Razzamataz that has really provided me with stability and the chance to have a successful business."
Shanley and her school Razzamataz Derby has built up an excellent reputation in her area and many of her students have benefited from her industry contacts:
"Kirsty Holland has been a student with me since day one. Although she’s now 18 and will be leaving, I was delighted to introduce her to the entertainment’s manager at Alton Towers who chaperoned for the Derby show and spotted Kirsty’s potential. After an audition, Kirsty was offered a job in the interactive entertainment team at Alton Towers."
Since Razzamataz successfully appeared on BBC’s Dragons Den, the theatre school franchise has been able to offer so many more products that franchisees can choose to take advantage of. These include Razz Tots, parent assisted classes for two and three year olds, Razz Parties, an original way to host a party for children and Razz Project Intense a class designed to support students who wish to pursue a professional career within the performing arts.
There has also been strategic industry contacts which has grown Razzamataz’s reputation and increased brand awareness. These include partnerships with The Stage newspaper, Universal Studios, First Choice, Eurocamp, Her Majesty’s Theatre, Disneyland Paris and the 02.
"The high-profile partnerships have been great to build excitement in my school. We recently attended a workshop with Ashley Banjo from street dance crew Diversity, which was not only terrific fun for our students but also a great marketing tool for me to use as a business."
There are almost 50 part-time Razzamataz schools up and down the UK with Principals coming from a wide range of backgrounds, achieving successful businesses that fit flexibly around their lifestyles.
Being part of a franchise has enabled many people to launch their own successful theatre schools even if they have not got any business background or contacts in the performing arts industry. Razzamataz Principals include teachers, stay at home parents, young graduates and retired performers.
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Buying into a franchise is an excellent way to begin running your own business. You have all the benefits of working for yourself but the added support and proven success of a well established and recognised brand. For a person new to business, it is ideal.Helen Green, Razzamataz Sheffield
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