Most young performers are told to get a 'back up plan' if it doesn’t work out or indeed when they retire. For a dancer, retiring can start anywhere from the age of late twenties so finding a fulfilling career after performing is something that is on the minds of dancers from the outset.
It was clear from an early age that Shanley Booth was born to perform. She started dancing as a child at her local dance school where she did many different styles and performed in shows in and around Blackburn. Shanley went on to study at the Midlands Academy of Dance and Drama in Nottingham and then went on to perform both nationally and internationally. Shanley was one of the first to own a Razzamataz franchise and loves passing on her wealth of knowledge to the students at her schools.
Razzamataz Derby is now in its tenth year and Shanley has renewed her franchise agreement for a further five years.
"As a former dancer, I knew that I wanted to stay in the industry because an office type job just would not have suited my personality. Although I have also been involved in the fitness industry, it is Razzamataz that has really provided me with stability and the chance to have a successful business."
Shanley and her school Razzamataz Derby has built up an excellent reputation in her area and many of her students have benefited from her industry contacts:
"Kirsty Holland has been a student with me since day one. Although she’s now 18 and will be leaving, I was delighted to introduce her to the entertainment’s manager at Alton Towers who chaperoned for the Derby show and spotted Kirsty’s potential. After an audition, Kirsty was offered a job in the interactive entertainment team at Alton Towers."
Since Razzamataz successfully appeared on BBC’s Dragons Den, the theatre school franchise has been able to offer so many more products that franchisees can choose to take advantage of. These include Razz Tots, parent assisted classes for two and three year olds, Razz Parties, an original way to host a party for children and Razz Project Intense a class designed to support students who wish to pursue a professional career within the performing arts.
There has also been strategic industry contacts which has grown Razzamataz’s reputation and increased brand awareness. These include partnerships with The Stage newspaper, Universal Studios, First Choice, Eurocamp, Her Majesty’s Theatre, Disneyland Paris and the 02.
"The high-profile partnerships have been great to build excitement in my school. We recently attended a workshop with Ashley Banjo from street dance crew Diversity, which was not only terrific fun for our students but also a great marketing tool for me to use as a business."
There are almost 50 part-time Razzamataz schools up and down the UK with Principals coming from a wide range of backgrounds, achieving successful businesses that fit flexibly around their lifestyles.
Being part of a franchise has enabled many people to launch their own successful theatre schools even if they have not got any business background or contacts in the performing arts industry. Razzamataz Principals include teachers, stay at home parents, young graduates and retired performers.
Many people have have found a rewarding long term career through franchising with Razzamataz Theatre Schools.
Razzamataz Theatre Schools franchise, with almost 50 schools throughout the UK, has many retired performers as Principals.
Nick Furlong and Gemma Hextall bought Razzamataz Sutton Coldfield in June 2015.
Jessica Chandler Smith has seen her Razzamataz franchise in Brentwood achieve huge success in just a few short weeks.
Lauren Kirkbride joined Razzamataz Theatre Schools as a student and now runs her own franchise.
The new Principals at Razzamataz are all set for their September openings after completing a week long extensive training session.
Michael French launched Razzamataz Barnet in April 2012 and has recently renewed his franchise agreement for a further five years.
Debbi Ledwith, Principal of Razzamataz Newbury, launched her school to allow her to spend more time with her three children.
Proving that age is really just a number, Pam Dixon, has run her Razzamataz Theatre Schools franchise since 2008.
Charlotte Young, the Principal of Razzamataz West Cumbria first became a franchisee in October 2006.
The Razzamataz Theatre Schools network continues to grow with the launch of two new London schools as well as a school in the North East.
At Razzamataz's recent training week, three new franchisees who have bought franchise re-sales, joined the franchisees who are launching in new territories.
Razzamataz have a number of franchisees who are either former teachers or combining part-time teaching with being a Razzamataz franchisee.
I don’t have a business background so after deciding to retire from professionally performing it was the memories of Razzamataz on Dragons’ Den that set the wheels in motion. I was really inspired by the brand and the business model and because it is a franchise business we receive a lot of help and support from Head Office as well as on-going training so I can make Razzamataz Barnet the success that I believe it can be. In the last 12 months, I have doubled my student numbers in a very competitive market and I have now clear plans on how I would like my business to progress this year.Michael French, Razzamataz Barnet
Buying into a franchise is an excellent way to begin running your own business. You have all the benefits of working for yourself but the added support and proven success of a well established and recognised brand. For a person new to business, it is ideal.Helen Green, Razzamataz Sheffield
It was 10 years ago that I left hairdressing and for anyone thinking that it is too late to change their careers I would say step out of your comfort zone and just do it. I never thought I would be able to and it’s the best thing I have done and wished I’d done it years ago!Pam Dixon, Razzamataz Dumfries
TWO franchises for the price of ONE!
One of Dragons Den most successful investments!
Affordable part time performing arts lessons