The Riverford Organic East Kent territory provides the perfect opportunity for a motivated and ambitious individual or couple to further develop a well-established, profitable business.
Riverford Organic grows and delivers award-winning fresh organic fruit and veg boxes straight from the farm to homes around the UK.
Riverford Organic franchise delivers fresh organic produce to local people by the most direct route possible. Having won a multitude of awards including the Observer ethical product of the decade 2015, Riverford is a full member of the British Franchise Association.
The East Kent territory provides the perfect opportunity for a motivated and ambitious individual or couple to further develop a well-established, profitable business, which is currently delivering to approximately 500 customers per average week.
Owned and operated by ‘the organic sisters’ Caroline & Liz since 2006, the retail sales have been in growth year on year for the past 11 years. This has been driven by an increase in customers, as well as an increase in average order value, which is currently among the highest in the network.
Key conurbations include: Ashford, Canterbury, the Medway towns, Margate, Ramsgate, Folkestone and Dover. The total number of households within the territory is over 463k, offering significant scope for future growth. The current hub location is in Ashford, very close to the M20 and ideally situated for the territory. The road network is efficient, serviced mainly by the M20, M2, A2, A20 and A299.
The key objectives for the new business owner would be to continue creating awareness and raising the visibility of the Riverford brand in this region, and continue growing the responsive customer base from its already strong foundation. Continuing to deliver excellent customer service and building and retaining a strong customer connection will be important to maximise your business objectives.
There are plenty of opportunities throughout the region to capitalise on the growing number of consumers that are passionate about good food and are actively looking for great tasting, ethically sourced produce delivered to their homes. This can be achieved by building a community around the product/business and executing a broad range of marketing activities, including attending local food festivals and events.
There is a growing awareness of organic food and its health benefits; the sector is currently growing at 7.1%*. With significant housing growth in the south east and more to come, this is an expanding market waiting to be tapped.
*Soil Association organic market report 2017
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16th May 2017
Riverford Raises Awareness Through The Veg Fund