Andrew Areoff , Chairman of the Judges comments on why The Living Room Letting Agency won Best Strategic Design Award
Commenting on the award for Best Strategic Design to The Living Room Letting Agency, Andrew Areoff, Chairman of the Judges, said: “In a competitive area, this letting agency, now only three years old, took the view that branding was the best way to get noticed.
And it took branding to the limit and down to the finest detail. The distinctive black and green logo and corporate design infiltrates everything including documents, cars, letting boards, websites, key rings and exhibition stands. The company is now planning to franchise the business – living proof that a brand is the most valuable asset a company has.”