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Going MAD for Parties

9th August 2010

Emma Lelliott, a MAD Academy franchisee for over four years now, is big on parties. She knows that when she bought into the MAD Academy franchise, she not only bought into the programme of classes that get children “mad” about music and dance, but also into a brand name that is synonymous with giving pre-school children a good time.

As a result, her bookings for parties are now averaging one per week. Emma sees it not just as another source of revenue for her business but a good marketing opportunity as well. “At every party I lead, I give them the full MAD Academy experience: singing, dancing, games and musical instruments for all the children.

They love it! I also hand out my advertising leaflets and because the parents are there to, they get a taste of what to expect at a MAD class.

This way I take bookings for more parties and attract new mums and children to my weekly classes, many of whom have never come across MAD before,” said Emma, enthusiastically.

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