BCR Associates, the leading profit improvement franchise, recognises the stresses associated with making a final decision to purchase
Making the decision to start up your own business represents a major milestone, and is essentially a life changing experience. Whilst opting to buy a franchise brings with it the reassurance of a proven business model, as well as access to specialist training and mentoring, making your mind up as to which franchise fits your skills, experience and aspirations is not easy.
BCR Associates, the leading profit improvement franchise, recognises the stresses associated with making a final decision to purchase. The company has developed a unique ‘try before you buy’ scheme to enable its franchisee prospects to make an informed choice before committing to investing in a BCR Associates business.
"We fully appreciate the enormity of the decision pending for anyone who is considering buying a franchise and we want all of our franchisees to be 100% sure that this is unquestionably the right start-up opportunity for them. We actively encourage all our prospects to be very thorough in their due diligence and to never rush into setting up their own business. We make a point of providing access to our existing franchisee network so that prospects can speak directly with those who have already undergone the same decision making process who are in the ideal position to speak candidly and openly about their experiences. However, taking this one step further we have also introduced a unique ‘try before you buy’ scheme enabling our franchise prospects to gain a realistic insight into the huge potential of our business prior to making a financial commitment," says Franchise Recruitment Manager Phil Gaffer.
The ‘try before you buy’ concept enables prospects to source their own customers, which are then passed on to the specialist BCR Associates procurement team at head office. A free essential running costs review is undertaken to identify the potential savings that can be made for that client.
Not only does ‘try before you buy’ provide a first hand experience of the proven efficacy of the BCR Associates business model, it can also earn the franchisee prospect £100 if the client signs with the business – and of course if the prospect elects to join the network, the client will automatically become their first customer.
A franchisee who can strongly vouch for the scheme is Hamilton Comely, who bought a BCR Associates franchise at the beginning of the year.
Commenting on how ‘try before you buy’ helped with the decision making process Hamilton says "as part of my due diligence, I wanted to see if everything I had been told about the product actually worked in practice. I likened this to going on a test drive in a new car or eating at the restaurant before you buy it! I had identified a business sector that I had specifically wanted to target once becoming a franchisee and with the agreement of my boss at the time, passed on six telephone accounts to BCR Associates as a trial.
The results were quite startling - a saving of 47% on line rental and call charges. This was the final piece in the jigsaw as far as I was concerned and I signed up to a franchise shortly afterwards. Four months on and now operating as a franchisee, this initial trial has flourished into transferring a further 140 lines resulting in several thousands of pounds of savings for the client. Furthermore, through that one company’s recommendations, I have now been introduced to a further four businesses where the same process, (plus energy accounts) is now underway".
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