Premier Sport Franchise

Inactivity time-bomb caused by lazy summer holidays, new research suggests

6th July 2016

British schoolchildren are losing 80 per cent of fitness gained during term time through ‘lazy summer holidays,’ new research from ukactive has revealed.
Inactivity time-bomb caused by lazy summer holidays, new research suggests

British schoolchildren are losing 80 per cent of fitness gained during term time through ‘lazy summer holidays,’ new research from ukactive has revealed.

The new testing methods developed by ukactive Research Institute alongside Premier Sport, the country's leading provider of sports provision in schools, were aimed at providing a much more accurate measure of children’s fitness than the BMI alone, in a bid to help schools deliver a more informed view of health and fitness levels.

Children taking part in a new fitness measurement programme were able to run a further 120 metres in July – before the summer break – than in the same test in September, suggesting that term-time improvements in physical activity were being eroded by sedentary school breaks.

Children completed an average of 740 metres of a shuttle run test ahead of the summer holidays compared with 605 metres at the start of the new term.

The rate of increase in children’s BMI also increased by two and a half times during the summer break, rising from an average of 17.64 in the spring to 18.26 in September.

The research, which was carried out with more than 400 children in 14 schools over a 13 month period, was the first study of its kind to measure fitness levels both before and after the summer holidays.

The study’s authors claim that the government’s recent promise of a £500m cash-injection into school sport through the sugar levy should also be used to provide incentives for children and parents to be active over the summer, where action is needed.

Previous research from ukactive has highlighted that nine in ten British parents fear that smartphone and tablet use has made it more difficult to encourage children to lead healthy lifestyles during school breaks, whereas 53 per cent of parents do not think that there are enough affordable opportunities for families to be active together during school holidays.

The ukactive Research Institute – who carried out the programme using the My Personal Best Challenge developed by children’s activity provider Premier Sport – presented the findings to the annual American College of Sport Medicine conference last month.

The study showed that children who attended schools where Premier Sport delivered regular sporting activities had a more limited increase in BMI and a much slower fitness drop-off during the summer holidays.

Previous research has indicated that half of seven year olds in the UK do not meet the Chief Medical Officer’s minimum physical activity guidelines, creating a ‘ticking time-bomb’ of health issues in future years.

ukactive Chair Baroness Tanni Grey-Thompson has previously called for the government to include measures of cardiorespiratory fitness to the Child Weight Measurement programme as a first step to fix the problem, stating that we should focus on the ‘health of our hearts, not just the size of our waists.’

This new research – which points to the feasibility and scalability of physical activity measurements in schools – should be used by headteachers and the education sector to fully explore the potential to introduce evidence-based cardio-respiratory testing in schools.

Dr Steven Mann, ukactive Research Director and lead author said:
"The research we are presenting shows for the first time that the inactivity problem in the UK stems from an inactive summer time.

Schools and activity providers are doing a fantastic job to increase fitness levels during term time, but the evidence shows that we need to focus our efforts on ensuring that the summer months are active months for all children.

We’re enjoying an incredible summer of sport with the Euros and the Olympic and Paralympic Games, but the reality is that this is not translating into more active children."

Chief Executive of Premier Sport, David Batch said:
"This scientific evidence means we can be much smarter when we invest in children's fitness, using meaningful and measurable interventions to drive improvement.

One of the key findings was that this measurement is entirely scalable and as a result, central government, local authorities, school governors, headteachers and individual class teachers can now finally use evidence to base their investment decisions upon.

A larger study is already underway funded by Camden and Islington Council, but we must use this information to progress from simply spending more money just to return children to their starting point each academic year."

Olympic gold medallist and Premier Sport ambassador, Duncan Goodhew said:
"It doesn’t seem right that we regularly measure numeracy and literacy skills in school children but we don’t regularly measure something that could potentially kill them! This has to change if we’re to curve the alarming rates of inactivity in our children."

Find out more about the Premier Sport franchise by clicking below to request your FREE franchise information pack

Request your FREE information pack

Premier Sport Franchise News

Dame Kelly Holmes backs Premier’s Golden Mile Campaign!
24th May 2017
In May 2017 Dame Kelly Holmes represented the Premier Education Group for the launch of their new Golden Mile campaign.

Olympian launches Premier Sport’s brand new health & fitness programme
31st January 2017
Sally Gunnell OBE has officially launched Premier Transition, the latest brand offering brought to market by Premier Sport.

Worrying New Research from Premier Sport
14th September 2016
Premier Sport have published new research alarmingly revealing that only 10% of children are doing physical activity every day.

My Personal Best Initiative Launched!
30th May 2016
Premier Sport have developed a brand new fitness initiative backed by ukactive.

Premier Sport Franchise

Further Information

Franchise Information

BFA Membership Status
Full
UK Years Established
15 years
Current UK Coverage
40%
Franchisee Support Staff
20
Personal Investment Req.
£7,500 approx
Total Startup Cost
£14,950 approx
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee employs and manages staff Franchisee employs and manages staff

Why Choose Us?

A bespoke business management system to support franchisees and their businesses

What Our Franchisees Say

Our objectives are to continue to grow the business and create a strong and outstanding workforce. I would recommend this opportunity to anyone, there is a great support network using a tried and tested model made successful by many franchisees with a wealth of experience plus Premier Sport are constantly investing to develop our businesses and brand.

Gavin Winter, Staffordshire and Stoke-on –Trent

Latest Case Study

Latest News




my franchise

Login below or click here to register



Need a password reminder?

franchise list


   Ctrl-Click to select multiple types

franchise type

franchise category