Premier Sport Franchise

Premier Sport Wins National Award

18th March 2016

The Premier Sport marketing team scooped Best PR Campaign at this year’s Franchise Marketing Awards at London Olympia.
Premier Sport Wins National Award

The Premier Sport marketing team scooped Best PR Campaign at this year’s Franchise Marketing Awards at London Olympia, which recognises the industry's most innovative and effective marketing campaigns.

In the coveted ‘Best PR Campaign’ category, Premier Sport was up against three other leading franchisors and eventually secured top spot for capturing the imagination of the desired audience by offering 10,000 free places on their sports activities last summer. Premier Sport was also shortlisted in the 'Best Franchise Marketing Support' for their excellent training, management and support provided to new franchisees’ to aid their marketing activity.

Ben Thompson, Head of Communications at Premier Education Group (pictured) commented:
"We’re delighted to win Best PR Campaign at this year’s awards. The marketing team at Premier HQ worked extremely hard to make sure the campaign was a success on all levels. It’s important to remember why we created the campaign in the first place and that was to provide 10,000 free days of sport to thousands of children where cost may have previously formed a barrier to entry. We’re just pleased the promotion gained this level of national exposure.

It was also pleasing was being shortlisted for the Best Franchise Marketing Support category, as we’ve implemented additional support and training for new and established franchisees, a trend we plan to continue."

Over the past 11 years, the Franchise Marketing Awards have become one of the industry's most highly-coveted accolades. They are renowned for celebrating innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees.

Premier Sport is part of Premier Education Group which also includes Premier Performing Arts and the Golden Mile and combined form the biggest sport, physical activity and performing arts provider in the UK, employing over 900+ Activity Professionals. Premier Sport alone has over 8 million visits for a minimum of 1 hour on its activities every year. This represents even more young people than ever before experiencing some form of physical activity through Premier’s innovative programmes.

Find out more about the award winning Premier Sport franchise by clicking below to request your FREE franchise information pack

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Premier Sport Franchise News

Worrying New Research from Premier Sport
14th September 2016
Premier Sport have published new research alarmingly revealing that only 10% of children are doing physical activity every day.

Inactivity time-bomb caused by lazy summer holidays, new research suggests
6th July 2016
British schoolchildren are losing 80 per cent of fitness gained during term time through ‘lazy summer holidays,’ new research from ukactive...

My Personal Best Initiative Launched!
30th May 2016
Premier Sport have developed a brand new fitness initiative backed by ukactive.

Premier Sport Shortlisted in the 2016 bfa HSBC Franchisor of the Year Awards
27th April 2016
Premier Sport have been shortlisted for the Franchisee Recruitment category at the prestigious 2016 bfa HSBC Franchisor Of The Year Awards.

FREE Road to Rio Fitness Challenge Gets Children Active Daily
1st April 2016
Premier Sport have launched a FREE virtual Road to Rio Challenge that sees schools race from one continent to another.

Premier Sport & Dame Kelly Holmes Trust team up to Inspire the Next Generation
29th March 2016
Premier Sport has teamed up with the Dame Kelly Holmes Trust to provide inspirational athlete visits to over 10,000 UK primary school...

Premier Sport Remains Only Full bfa Member in Industry
21st March 2016
Premier Sport is delighted to announce they successful passed the reaccreditation process and will continue to be a full member of the bfa.

Premier Sport recognised for excellence at the 2016 Franchise Marketing Awards
14th March 2016
The Premier Sport Marketing team was named finalist in the 2016 Franchise Marketing Awards.

Premier Sport Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
15 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
£7,500 approx
Total Startup Cost
£14,950 approx
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee employs and manages staff Franchisee employs and manages staff

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Full BFA member

What Our Franchisees Say

Before I started with Premier it never entered my head I would even run my own business, let alone three, successfully. I never dreamt I would do the things I now do as daily routines, and couldn't see myself being in this position without the guidance and support I have received. Our projected turnover this year is between £700 - £750k over our three franchises. This has grown steadily over the last few years and is something we are very committed to achieving this year.

Danny Bloomfield, Franchisee for Suffolk, Norfolk and Kent – employing two managers and 40 + coaches

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