Riverford Organic Franchise

Bumper Season for Riverford Organic

13th December 2011

Christmas Veg Orders Rocket for Riverford Organic, the Leading Organic Food Delivery Franchise
Bumper Season for Riverford Organic

Riverford franchisees across the country will be flat out delivering boxes of festive veg in the build up to Christmas this year. Orders for the company’s fresh organic produce have increased by around 38 percent compared to the same time last year, with turkey sales up 31 percent. Mince pies also performed well, with orders up 20 percent.

In addition, the company had to double the availability of its 'everything but the turkey' Christmas hampers. The new product – which included seasonal classics such as clementines, mince pies, Stilton, and cranberry sauce – was an immediate hit with families keen to avoid the Christmas crush at major supermarkets. But despite the doubling of stock, by December 1st, Riverford had sold out.

Says Laura Cottee, Riverford’s territory services manager:

"This is the icing on the cake for our franchisees. It’s always an incredibly busy time, but this year the order numbers are higher than expected."

So why the sudden upsurge in demand? Laura thinks it has a lot to do with increased brand awareness as the franchise network reaches maturity, the quality of the produce itself, and the implementation of consistently well-executed marketing campaigns.

She says:

"Our food is exceptionally tasty, which is the main reason the company does well. But we also work hard to make the public aware of Riverford through sustained marketing, and by entering awards that highlight our ethical credentials. For example, we recently entered and won Best Independent Retailer in the food category at the RSPCA Good Business Awards, which recognised Riverford for its exemplary animal welfare policies. And we’ve received a number of Observer Ethical Awards in the last three years.

As well as this, our franchisees work extremely hard in their own territories. They’re the interface between the brand and the public, and are the lifeblood of the business. They do a lot of local marketing using eye-catching materials produced by Riverford’s head office marketing team. They also use other marketing materials developed by us to ensure customer retention: deals on food, recipe tips for winter, advice on how to make the most of unusual veg – these are just some of the things that help to increase our level of business across the network."

Surrey franchisee, Haley Dwyer, who has been running her Riverford Organic franchise with husband, Andy, for two years says:

"We’ve done a lot of local marketing and PR with support from head office, and the extra effort is paying off. We have almost 1,000 deliveries to fulfill each week, sometimes in driving snow and rain, but that’s all part of the fun. The increase in orders this year means we’ve got to work that bit harder, but we’re not complaining. After the worst economic storm in living memory, we’re embracing the boost in sales!"

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Riverford Organic Franchise News

Riverford Founder Guy Watson named BBC Farmer of the Year
21st December 2012
Guy Watson, founder of Riverford, the UK’s leading organic food delivery franchise has been named Farmer of the Year at the BBC’s Food and...

WAY TO GROW! - Riverford Organic sales up as supermarket sales fall
26th October 2012
Riverford Organic, the UK’s leading organic food delivery franchise has seen pre-tax profits more than double in the year to April

"This is a Super Book." Says Hugh Fearnley-Whittingstall
2nd June 2012
The New Riverford Organic Cookbook is The Perfect Recipe for Business Owners

Riverford Organic Veg Delivery Company Beats the Big Supermarkets
10th November 2011
Riverford Organic Outstrips Major Supermarkets’ Organic Food Prices by Nearly 20 Percent

Meaty Award for Riverford Organic
23rd October 2011
Riverford Organic wins at the RSPCA Good Business Awards

Finalists enjoy a night of glitz and glamour at the Franchisee of the Year Awards
6th October 2011
Riverford Organic business owners, Chris and Holly Galley, are recognised for their Outstanding Business Performance

Riverford Organic Franchise

Further Information

Franchise Information

BFA Membership Status
Full
UK Years Established
13 years
Current UK Coverage
90%
Franchisee Support Staff
7
Personal Investment Req.
£12,500
Total Startup Cost
£24,000
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee operates individually Franchisee operates individually

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